35 Trending Products to Sell in 2024

35 Trending Products to Sell in 2024

Conducting proper research is an essential step in starting an eCommerce business. This includes product research to keep yourself informed about high-demand products to sell online.

Offering the most in-demand products helps bring more customers to your store and drive profits. However, the ever-changing nature of popularity can make it difficult to keep up with the newest product trends.

To help you decide which things to sell online, we have conducted research to list the top 35 trending products for 2024. These high-demand products are spread across several niches.

We also include the latest statistics, Google Trends data, and actionable product marketing tips. Let’s begin.

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People are projected to continue paying extra attention to their health and wellness. In 2022, the global health and wellness niche market was valued at $3,481.8 billion. By 2028, this figure is expected to hit $4,454 billion.

In addition to physical fitness and immune health, mental wellness awareness is increasing. With flourishing opportunities to fulfill various health and wellness needs, this trending product category will stay profitable in the future.

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1. Matcha

  • Average selling price: $10-50
  • Monthly global Google search volume: 799,000 (“matcha”)
  • Top countries: United States, Mexico, France
  • Ideal target audience: nutrition and caffeine enthusiasts
  • Supplier suggestions: Ikeda Tea World (USA), Alibaba, Alveus

Matcha green tea is one of the few trending eCommerce products that have stayed relevant long after their initial popularity.

According to Google Trends, searches for “matcha” have experienced a gradual upward trend in the recent years.

The global Google Trends data of the search term "matcha" for the past years.

Since matcha green tea is a caffeinated drink, you can market this product as a coffee alternative. Attract customers by highlighting matcha’s benefits, such as increased alertness and reduced jitteriness.

You can use the “things commonly bought online” tactic to sell this product. Offer this eCommerce product along with the tools for making the drink, like matcha bowls and bamboo whisks. Offer a special bundled price so customers feel like they’re getting more value.

Pro Tip

As we explore the hottest trending products of the year, it’s crucial for online retailers to ensure their digital storefront can handle the increased attention and traffic these popular items bring. This is where Hostinger’s specialized WooCommerce hosting solutions come into play, offering unparalleled performance, security, and scalability tailored specifically for WooCommerce stores.

2. Gluten-Free Pasta

  • Average selling price: $10-60
  • Monthly global Google search volume: 47,000 (“gluten free pasta”)
  • Top countries: United States, United Kingdom, Australia
  • Ideal target audience: people with gluten-related medical conditions, health enthusiasts
  • Supplier suggestions: Manicaretti (USA), Infinity Foods Wholesale (UK), Gluten Free 4 U (Australia)

Gluten-free pasta is made without wheat or gluten ingredients, replacing them with rice, corn, or potato flour. Just like regular pasta, it comes in various shapes and sizes. It is usable in all pasta recipes, as its taste and texture are almost identical to regular pasta.

Google Trends data shows that the search volume for “gluten free pasta” has always been high. This is probably because gluten-free pasta has become a staple food for people with gluten intolerance. As a result, the product is always in demand.

The global Google Trends data of the search term "gluten free pasta" for the past years.

Market this product to the niche target market of people with gluten-related medical conditions, such as celiac disease or wheat allergy. Promote it by creating a food blog to showcase different gluten-free pasta recipes.

Suggested Reading

Check out this guide to learn how to start your own food business.

3. Mushroom Coffee

  • Average selling price: $10-50
  • Monthly global Google search volume: 50,000 (“mushroom coffee”)
  • Top countries: United States, United Kingdom, Canada
  • Ideal target audience: nutrition and caffeine enthusiasts
  • Supplier suggestions: Faire, Espresso Mushroom Company (UK), Dodjivi (Canada)

Mushroom coffee is a unique blend of coffee beans and ground medicinal mushrooms like cordyceps, reishi, or lion’s mane. Hailed as a healthier alternative to regular coffee, it is currently growing in popularity.

According to Google Trends, “mushroom coffee” searches have increased in volume over the past three years. The search interest also reached its all-time high in July and is predicted to remain highly popular throughout the rest of the year.

The global Google Trends data of the search term "mushroom coffee" for the past years.

To market this trending product, create blog posts and infographics comparing this special coffee to regular coffee. Focus on its health benefits, such as alleviating anxiety and improving immunity while having a lower level of caffeine.

4. Air Purifiers

  • Average selling price: $30-200
  • Monthly global Google search volume: 450,000 (“air purifier”)
  • Top countries: United States, Australia, United Kingdom
  • Ideal target audience: general public, health enthusiasts
  • Supplier suggestions: Smart Air (USA), Ausclimate (Australia), Alibaba

Air purifiers refresh polluted air that may worsen health issues, such as asthma and allergies. Other benefits of air purifiers include neutralizing foul odors and improving sleep quality.

According to Google Trends, the search volume for “air purifier” has increased in recent years. The keyphrase reached peak popularity in September 2020 and continues to garner high interest until the end of this year.

The global Google Trends data of the search term "air purifier" for the past years.

The price of air purifiers varies depending on the features and the size of the room they’re designed for. Therefore, it’s important to market the product to the right audience. For example, a small purifier suits people who live in studio apartments.

The global yearly revenue of the fashion industry was valued at $1.53 trillion and is projected to hit nearly $2 trillion by 2027.

Although brick-and-mortar fashion retailers have reopened, online purchases are still expected to grow in popularity. The convenience of online shopping remains compelling for many consumers.

Fashion experts predict that professional yet playful outfits, kitsch patterns, and cargo pants will be trending throughout 2024.

Take a look at the following trending fashion products to sell online.

5. Athleisure

  • Average selling price: $20-40
  • Monthly global Google search volume: 50,000 (“athleisure”)
  • Top countries: United States, India, United Kingdom
  • Ideal target audience: fashion and sports enthusiasts
  • Supplier suggestions: BELLA+CANVAS (USA), IndiaMART (India), Fire Label (UK)

Thanks to major brands like Lululemon, sportswear has become fashionable. Style experts have been calling this trend athleisure. Since they balance comfort and style, athleisure products attract many customers.

The search volume for “athleisure” on Google Trends has stayed relatively high and stable over the years.

The global Google Trends data of the search term "athleisure" for the past years.

There are tons of athleisure clothing types to sell in your eCommerce store, like sports bras, T-shirts, gym shorts, and leggings. Buy them in bulk from clothing wholesalers like BELLA+CANVAS.

A page on Bella + Canvas' website where a woman and a man are shown wearing athleisure

This fashion trend is more prevalent among millennials and Gen Z. Therefore, creating a solid social media marketing strategy is crucial to your success. One way to do so is to partner with influencers in the fashion or fitness industry to promote your products.

6. Wide-Leg Pants

  • Average selling price: $15-50
  • Monthly global Google search volume: 96,000 (“wide leg pants”)
  • Top countries: United States, Australia, Canada
  • Ideal target audience: fashion enthusiasts
  • Supplier suggestions: Wholesale Fashion Square (USA), Searles Homewares (Australia), Alibaba

Wide-leg pants and jeans have been making a comeback. They are stylish, comfortable, and flattering on almost any body type. For women, wide-leg pants make their legs look longer and accentuate their waistline.

According to Google Trends, the search volume for “wide leg pants” continues to rise and has hit record highs in the past few months. It even reached its all-time high in December 2023.

The global Google Trends data of the search term "wide leg pants" for the past years.

There are many types of wide-leg pants. When promoting this product for your store, target the right audience for the model of wide-leg pants you’re selling. For example, professionals and office workers may be the ideal target market for formal wide-leg pants.

7. Cargo Pants

  • Average selling price: $15-45
  • Monthly global Google search volume: 923,000 (“cargo pants”)
  • Top countries: United States, India, United Kingdom
  • Ideal target audience: fashion and outdoor enthusiasts
  • Supplier suggestions: Faire, IndiaMART (India), Wordans (UK)

Cargo pants are currently rising in popularity. The term “cargo” refers to the pants’ large patch pockets, which provide lots of space for carrying items.

Originally created as military workwear, these rugged loose-fitting pants have become a beloved casual fashion item. These functional yet stylish slacks are best for those who often spend their time outdoors or in rough work environments.

Google Trends shows that searches for “cargo pants” have experienced a steady increase since the beginning of 2020, but they spiked significantly in November 2023.

The global Google Trends data of the search term "cargo pants" for the past years.

When marketing these pants, highlight their benefits compared to other slacks. For instance, its sturdy fabric can endure harsh elements and long-term wear. Its loose fit also allows for more freedom of movement.

8. Mini Dresses

  • Average selling price: $20-40
  • Monthly global Google search volume: 138,000 (“mini dress”)
  • Top countries: United States, United Kingdom, Australia
  • Ideal target audience: fashion enthusiasts
  • Supplier suggestions: Corner 123 (USA), City Goddess (UK), Style State (Australia)

A mini dress is a very short and close-fitting dress whose hemline falls around the mid-thigh level. It has become a fashion staple for many, as it flatters the body’s shape.

According to Google Trends, “mini dress” searches dropped significantly at the beginning of 2020, but the numbers quickly recovered. The search volume then continued to climb steadily over the ensuing years, reaching its highest point in December 2023.

The global Google Trends data of the search term "mini dress" for the past years.

To turn this trending item into a profitable opportunity, provide a broad range of sizes and designs. Suggest suitable occasions for the dress, like formal events, sporty days, or beach trips.

Partner with fashion bloggers and social media influencers to promote your own brand. Ask them to do a product review or showcase the garment through photos and videos.

Mobile device ownership is expected to reach 18.22 billion by 2025. As a result, items to complement various mobile devices like smartwatches, power banks, and laptop stands have become trending products.

This makes the gadget industry one of the world’s largest and most lucrative. Take advantage of the popularity of these products and sell them through your online business.

Suggested Reading

Learn how to sell digital products, including the most profitable products and the best platforms to sell.

9. Smartwatches

  • Average selling price: $30-200
  • Monthly global Google search volume: 1,300,000 (“smartwatch”)
  • Top countries: Brazil, Germany, Poland
  • Ideal target audience: general population, fitness and tech enthusiasts
  • Supplier suggestions: Alibaba, Made-in-China, BigBuy

Unlike a regular watch that just tells the time, a smartwatch is a mobile device offering numerous features.

They usually come with useful health and fitness tracking features, helping you keep track of your steps, heartbeat, breathing, blood pressure, calories, and sleep. Users can also instantly respond to messages and calls, watch videos, listen to music, and locate mobile phones.

Google Trends shows that the search volume for smartwatches has gradually increased over the past few years. It also experienced notable spikes at the end of each year, as these mobile devices make for popular holiday gifts.

The global Google Trends data of the search term "smartwatch" for the past years.

Take visually appealing product photos to promote this item in your gadget store. You can set up a home photo studio with LED lights and a smartphone camera. Make sure the images visualize the product from different angles.

However, an eCommerce store with many photos requires superior storage and speed. Fortunately, Hostinger’s cloud hosting plans guarantee high uptime and performance.

10. Power Banks

  • Average selling price: $20-40
  • Monthly global Google search volume: 639,000 (“power bank”)
  • Top countries: India, Brazil, Indonesia
  • Ideal target audience: general public, tech enthusiasts, travelers
  • Supplier suggestions: IndiaMART (India), Alibaba, Made-in-China

Power banks let users charge their mobile devices on the go. This top-selling item is one of the most popular products in the smartphone accessories market, especially among high-mobility people like travelers and outdoor enthusiasts.

The search volume of “power bank” has always been high. Although the interest decreased in March 2020, it has risen since then, even reaching new peaks during the holiday season in 2022. A possible explanation for this trend is increased social and outdoor activities.

The global Google Trends data of the search term "power bank" for the past years.

When marketing power banks, pay attention to the ideal target demographic. For example, power banks with advanced features like fast wireless charging are fantastic for tech enthusiasts. Work alongside tech social media influencers to promote the product.

11. Phone Stands

  • Average selling price: $5-30
  • Monthly global Google search volume: 77,000 (“phone stand”)
  • Top countries: United States, India, United Kingdom
  • Ideal target audience: tech enthusiasts, office workers
  • Supplier suggestions: Buy Bulk Displays (USA), IndiaMART (India), Aulola (UK)

Phone stands allow people to prop up their phones on surfaces like desks or countertops. For office workers, a phone stand helps with multitasking, letting them view their phone screens hands-free.

According to Google Trends, searches for phone stands have always been relatively high. The search volume experienced a spike in November 2020, reaching its peak in December of the same year. The numbers have remained high in the ensuing years.

The global Google Trends data of the search term "phone stand" for the past years.

These products often become best sellers in many online stores. For example, a cell phone stand from Lamicall Store has over 90,000 global ratings on Amazon.

A product page on Amazon showing a photo of a phone stand by Lamicall Store along with its price, ratings, and product details.

Selling this product can get you a high profit margin. Look for phone accessory suppliers on Alibaba who sell phone stands for as low as $1. However, make sure the vendor and product have good ratings to guarantee quality.

12. Laptop Stands

  • Average selling price: $10-50
  • Monthly global Google search volume: 195,000 (“laptop stand”)
  • Top countries: United States, India, United Kingdom
  • Ideal target audience: tech enthusiasts and office workers
  • Supplier suggestions: Bulk Office Supply (USA), IndiaMART (India), Posturite (UK)

A laptop stand elevates the device so that its screen reaches eye level. It helps you maintain good posture while using the device, preventing neck and back strain.

Other benefits include its portability which lets you work comfortably from anywhere. Some models also improve machine airflow, making the laptop run cooler.

According to Google Trends, search queries for laptop stands experienced a dramatic increase in March 2020, likely due to the remote working trend. The search volume has remained high ever since.

The global Google Trends data of the search term "laptop stand" for the past years.

This product comes in different shapes and sizes. Offer a variety of designs to cater to different preferences.

To promote this trending product, partner with tech influencers. Start an affiliate marketing campaign, offering influencers commissions to encourage their audience to purchase the item.

13. Car Chargers

  • Average selling price: $10-30
  • Monthly global Google search volume: 98,000 (“car charger”)
  • Top countries: United States, India, United Kingdom
  • Ideal target audience: tech and car enthusiasts, travelers
  • Supplier suggestions: Wholesale Phone Accessories, IndiaMART (India), Aulola (UK)

Car chargers are popular with people constantly on the go, especially those who spend a lot of time in their cars. Plug this device into a car’s power outlet, and anyone can charge their mobile device on the road.

The search volume for car chargers on Google Trends shows that the product has enjoyed steady and high demand in recent years. It experienced a significant drop at the beginning of 2020, but the numbers have recovered.

The global Google Trends data of the search term "car charger" for the past years.

Since manufacturing car chargers can be expensive, consider starting a dropshipping store. Sites like SaleHoo let you connect with wholesale suppliers.

The SaleHoo homepage which says "Successful dropshippers have reliable suppliers. Now you do, too" along with photos of a man on the phone and a woman smiling.

One way to market this trending product is to get it featured on electronic review sites like TechGearLab. Utilize affiliate links to encourage readers to check out the product.

The estimated global market value of baby care products was $91.76 billion in 2022 and is expected to increase to $164.5 billion by 2030.

Since many parents work from home, they spend more time with their children. The items in this product category help people balance their work and family life. They are popular and make excellent products for eCommerce stores.

14. Baby Carriers

  • Average selling price: $20-200
  • Monthly global Google search volume: 217,000 (“baby carrier”)
  • Top countries: United States, United Kingdom, India
  • Ideal target audience: parents and caretakers
  • Supplier suggestions: Baby K’tan, Amawrap (UK), Faire

A baby carrier helps adults carry infants while keeping their hands free. Additionally, baby carriers are easier to store and carry when traveling compared to strollers.

According to Google Trends, searches for baby carriers have stayed relatively stable, with high and constant demand over the past five years. The search volume experienced a significant drop in March 2020, but it has recovered since.

The global Google Trends data of the search term "baby carrier" for the past five years.

This trending item is receiving more attention due to new baby carrier innovations, like improved ergonomics. Many parents are interested in ergonomic carriers that support the baby’s natural posture, like the ones offered by Ergobaby.

A page on the Ergobaby website showcasing their baby carrier Omni Breeze with a photo of a woman holding a baby using the product.

When selling the product, highlight the psychological and health benefits of babywearing to convince potential buyers. To increase eCommerce store sales, create engaging infographics for social media or write online articles to gain organic traffic.

15. Baby Swings

  • Average selling price: $50-300
  • Monthly global Google search volume: 179,000 (“baby swing”)
  • Top countries: United States, United Kingdom, India
  • Ideal target audience: parents and caretakers
  • Supplier suggestions: Faire, Alibaba, IndiaMART (India)

Baby swings can be a lifesaver for busy caregivers. The rocking motion calms crying infants, giving adults some quiet time at home. This makes caregivers who work from home a significant target market for this product.

The Google Trends tool reveals that the search volume for baby swings worldwide has always been relatively stable. The only exception was when it experienced a significant increase at the start of 2020.

The global Google Trends data of the search term "baby swing" for the past five years.

Some baby swings come with hanging toys to entertain the baby. Smart baby swings offer unique features, like adjustable rocking speed and built-in lullabies. Offering a variety of baby swings in your store may help increase online sales.

16. Baby Monitors

  • Average selling price: $40-300
  • Monthly global Google search volume: 156,000 (“baby monitor”)
  • Top countries: United States, United Kingdom, Australia
  • Ideal target audience: parents and caretakers
  • Supplier suggestions: Alibaba, DHgate, Bebcare

Baby monitors let parents or caretakers observe their children from another room. Some products have additional features such as a mobile app, temperature monitor, dynamic angles, two-way talk, and night vision.

The Google Trends search volume for “baby monitor” is steadily high. Looking at prior search performance, the demand for this product should not drop significantly anytime soon.

The global Google Trends data of the search term "baby monitor" for the past five years.

Reach out to parenting influencers on social media and the blogosphere to promote this trending product. Don’t forget to highlight features parents will find helpful.

Loving pet owners willingly spend money to ensure their animals are healthy and happy. The pet care market was valued at $280 billion in 2022 and is projected to increase by 7% annually from 2023 to 2032.


This section lists some of the most popular products you can market to pet owners.

17. Dog Harnesses

  • Average selling price: $15-70
  • Monthly global Google search volume: 154,000 (“dog harness”)
  • Top countries: United States, United Kingdom, Australia
  • Ideal target audience: dog owners
  • Supplier suggestions: 2 Hounds Design (USA), JULIUS-K9 (UK), Friendly Dog Collars (Australia)

Since regular movement is essential for a dog’s well-being, a harness is a must-have item for dog owners. Compared to collars, harnesses provide more control for owners and are more comfortable for dogs.

According to Google Trends, the search volume for “dog harness” increased significantly in 2020. It experienced a slight drop in December 2022, but the numbers have recovered since. Interest in this pet product is expected to remain high throughout 2023.

The global Google Trends data of the search term "dog harness" for the past five years.

Dog harnesses are also pet fashion items. You can sell dog harnesses that are high quality, comfortable, and unique-looking.

Selling dog harnesses is ideal for a dropshipping store. To market this trending product, create blog content on dog harnesses and the importance of walking dogs. You can also create video content demonstrating how to put on a dog harness safely and correctly.

18. Cat Beds

  • Average selling price: $15-55
  • Monthly global Google search volume: 74,000 (“cat bed”)
  • Top countries: United States, United Kingdom, Australia
  • Ideal target audience: cat owners
  • Supplier suggestions: Faire, Pet Beds Direct (UK), Superior Pet Goods (Australia)

The increase in cat ownership has turned cat beds into one of the hottest trending products to sell online. Since cats sleep more than humans, they need a comfortable spot for resting.

According to Google Trends, the search volume for cat beds has grown steadily over the years. Interest in the product also remains high going into 2023.

The global Google Trends data of the search term "cat bed" for the past five years.

To stand out, sell unique and innovative cat beds instead of standard cushions. For instance, orthopedic beds are popular among senior cat owners. If you’re crafty, try making handmade cat beds and charge a higher price.

19. Cat Litter

  • Average selling price: $10-40
  • Monthly global Google search volume: 120,000 (“cat litter”)
  • Top countries: United States, United Kingdom, Australia
  • Ideal target audience: cat owners
  • Supplier suggestions: Alibaba, AR Wholesale (UK), Rufus & Coco (Australia)

Cat litter is a must-have product for all cat owners. It lets indoor cats relieve themselves and bury their waste matter naturally.

Google Trends data shows that the search volume for cat litter has always been high, but it has also been experiencing a gradual increase in recent years and reaching new heights. It is projected to remain high throughout 2023.

The global Google Trends data of the search term "cat litter" for the past five years.

There are different types of cat litter you can sell online with different scents and materials. They also have varying levels of odor control, clumping, and absorbency.

Highlight the benefits of using each cat litter type. For example, clumping cat litter is great for owners who regularly scoop waste from the litter box. On the other hand, the non-clumping type is suitable for those who prefer dumping out the box’s contents when necessary.

Research shows that the global online furniture market value is predicted to grow by $112.67 billion from 2022 to 2026, with an annual growth rate of 16.79%.

Spending more time at home encourages people to create a more comfortable living space. According to experts, curved furniture with bold colors and ambient lighting will become popular in 2023, replacing trends like rattan and fast furniture.

Comfort items of various sizes can be sold online. Whether it’s cozy furniture to lounge on or smaller pieces to complement the decor, people are increasingly interested in buying these items from eCommerce stores.

20. Wedge Pillows

  • Average selling price: $30-100
  • Monthly global Google search volume: 65,000 (“wedge pillow”)
  • Top countries: United States, Canada, United Kingdom
  • Ideal target audience: people with health or sleep issues
  • Supplier suggestions: Alibaba, DHgate, Medical Dressings (UK)

A wedge pillow elevates the upper or lower body when sleeping. This is a product that is easy to sell to people with health conditions like acid reflux, snoring, and sinus.

According to Google Trends, searches for wedge pillows have increased steadily. Although it experienced a significant drop in mid-2020, interest in the product has risen since.

 The global Google Trends data of the search term "wedge pillow" for the past five years.

To promote this product on your own eCommerce store, highlight the features that make your wedge pillow stand out. For example, some wedge pillows have a foldable design or multiple components that let users adjust their height.

21. Neck Pillows

  • Average selling price: $10-50
  • Monthly global Google search volume: 90,000 (“neck pillow”)
  • Top countries: United States, India, United Kingdom
  • Ideal target audience: frequent travelers, people with health issues
  • Supplier suggestions: Alibaba, IndiaMART (India), A&K Hosiery (UK)

A neck pillow may refer to a travel neck pillow or the kind you use to help relieve neck pain and improve sleep. The latter is also known as a cervical pillow.

According to Google Trends, search queries for neck pillows have always fluctuated. However, the search volume has experienced a gradual upward trend over the past three years.

The global Google Trends data of the search term "neck pillow" for the past five years.

If you want further proof of the popularity of neck pillows, check out various online marketplaces.

The napfun travel neck pillow is a best seller product on Amazon with over 8,000 ratings. People love the product due to its decent neck support, comfortable material, and included travel bag for portability.

A product page on Amazon showing a photo of a travel neck pillow by the napfun Store along with its price, ratings, and product details.

Neck pillows are more affordable when purchased from suppliers like Alibaba. There is a higher profit potential, especially if you buy in bulk.

The target audience for this product type is travelers and people with neck-related health issues. To reach out to them, display Facebook or Google ads for searches related to neck pillows.

22. Sofa Beds

  • Average selling price: $150-500
  • Monthly global Google search volume: 623,000 (“sofa bed”)
  • Top countries: United Kingdom, United States, Australia
  • Ideal target audience: homeowners
  • Supplier suggestions: Birlea (UK), Alibaba, Charming Living (Australia)

Sofa beds have long been on the market. They have become popular among renters as they can save a lot of space and money for those on a budget.

On Google Trends, the search volume for sofa beds has stayed relatively high throughout the past few years, increasing the chance of sellers enjoying consistently high-profit margins.

 The global Google Trends data of the search term "sofa bed" for the past five years.

You can sell many types of sofa beds, such as daybeds, futons, and pull-out couches.

Start a marketing campaign on Pinterest – a social networking site trendy among home decor enthusiasts. Attract potential customers by creating themed boards featuring your products.

Home products are necessary to elevate the quality of life. For example, the household cleaning products market is projected to grow from $247.94 billion in 2022 to $334.16 billion in 2029. Considering its market growth, home goods have become high-demand products to sell.

Since many parts of the world have fully re-embraced social and outdoor life, it is natural for outdoor products to also increase in demand.

23. Sleeping Bags

  • Average selling price: $20-80
  • Monthly global Google search volume: 370,000 (“sleeping bag”)
  • Top countries: United States, United Kingdom, Indonesia
  • Ideal target audience: outdoor and camping enthusiasts
  • Supplier suggestions: Bags in Bulk, Alibaba, Indonetwork (Indonesia)

A sleeping bag is one of the most crucial camping supplies. It lets people sleep well and keep them warm, dry, and comfortable while outdoors.

According to Google Trends, searches for sleeping bags have always fluctuated. Although there was a significant search volume drop in March 2020, it has risen since. We are now seeing numbers that are even higher than before the pandemic.

The global Google Trends data of the search term "sleeping bag" for the past five years.

When marketing this product, try creating helpful content to help potential customers make informed purchases. For example, explain the different factors to consider when choosing a sleeping bag, like fit, shape, and temperature ratings.

To increase product visibility and eCommerce sales of this product, run Google Shopping ads.

24. Fake Plants

  • Average selling price: $10-30
  • Monthly global Google search volume: 51,000 (“fake plants”)
  • Top countries: United States, United Kingdom, Australia
  • Ideal target audience: homeowners, office workers
  • Supplier suggestions: Nearly Natural (USA), Geko Products (UK), Artificial Plants Online (Australia)

Artificial plants are great home decor items. They can add an earthy feel to your space without the regular maintenance real plants require.

According to Google Trends, search interest in fake plants fluctuates, but it has an upward trend. The search volume spiked at the beginning of the pandemic and has stayed relatively high since.

The global Google Trends data of the search term "fake plants" for the past five years.

These plants come in various shapes and sizes, from small ones to larger tree-like plants. Small fake plants are especially trendy among people who decorate their workspaces.

Encourage people to buy this trending product by writing blogs and social media posts. Try recommending different fake plant types for various decor styles.

If you plan to run an online store on WordPress, many social media plugins can help you market products more effectively.

25. Lint Roller

  • Average selling price: $5-30
  • Monthly global Google search volume: 71,000 (“lint roller”)
  • Top countries: United States, United Kingdom, India
  • Ideal target audience: homeowners, owners of hairy pets
  • Supplier suggestions: Pepin Manufacturing, Inc. (USA), GEM Imports (UK), IndiaMART (India)

A lint roller or lint remover is a tool consisting of a tube covered in sticky paper. Rolling the paper over clothing or fabrics removes lint, hair, and other small fibers and debris.

This device is especially handy for owners of hairy pets like cats or dogs, as these animals often shed their fur.

According to Google Trends, searches for “lint roller” had fluctuated in the past, but they started to experience a gradual upward trend since the beginning of 2020. The search volume continued to increase until it peaked in March 2023.

The global Google Trends data of the search term "lint roller" for the past five years.

Encourage people to buy this trending product by creating videos showing how to use it. Showcase how effectively the lint roller works on various fabrics and surfaces.

Try selling the lint rollers together with their refills as a bundle at a lower price so customers feel like they’re getting a good deal.

26. Spin Mops

  • Average selling price: $20-70
  • Monthly global Google search volume: 64,000 (“spin mop”)
  • Top countries: United States, United Kingdom, India
  • Ideal target audience: homeowners
  • Supplier suggestions: Alibaba, Global Sources, Made-in-China

Using a spin mop is an effective way to clean your house. Its spinning wringer mechanism lets you dry your mop just enough to retain the right amount of water to clean your floors.

According to Google Trends, the search volume for “spin mop” experienced a significant increase in March 2020. It then increased gradually over the past three years, reaching an all-time high in August 2022. It is predicted to remain high throughout 2023.

The global Google Trends data of the search term "spin mop" for the past five years.

To market spin mops, highlight their features and advantages over other mops. For example, spin mops have circular or triangular microfiber heads that quickly absorb liquid instead of just pushing them around like traditional string mops.

27. Portable Power Stations

  • Average selling price: $100-300
  • Monthly global Google search volume: 79,000 (“power station”)
  • Top countries: United States, Germany, United Kingdom
  • Ideal target audience: travelers, outdoor enthusiasts
  • Supplier suggestions: Made-in-China, Alibaba, Global Sources

Portable power stations are becoming more popular. They let you get electricity off the grid, making them excellent for road trips and camping.

According to Google Trends, the search volume for “power station” stayed relatively high and stable in recent years, even before its dramatic increase in September 2022.

 The global Google Trends data of the search term "power station" for the past five years.

Some portable power stations have built-in generators that transform solar energy into electricity. As such, they can be an eco-friendly solution.

As a premium and niche product, choosing a suitable method to market these products to the right audience is crucial.

For example, the solar power kit company Renogy markets its products by offering credit to users who share a referral link. This is an excellent strategy since tightly-knit communities can help sell niche products via word-of-mouth.

The Affiliate Program section on the Partners page on Renogy's website featuring a photo of a man setting up solar panels.

The kitchen appliances market is expected to grow by $41.91 billion from 2021 to 2026.

In 2020, fewer US consumers dined out, and more people cooked at home. This trend is expected to continue as roughly seven out of 10 consumers report their intent to continue cooking at home.

Aside from conventional appliances like air fryers and microwaves, trendy items like wine fridges and portable blenders are gaining popularity. People are spicing up their kitchens by experimenting with new products.

28. Portable Blenders

  • Average selling price: $15-70
  • Monthly global Google search volume: 48,000 (“portable blender”)
  • Top countries: United States, Australia, India
  • Ideal target audience: home cooks, fitness enthusiasts, health-conscious consumers, travelers
  • Supplier suggestions: Faire, Alibaba, IndiaMART (India)

Portable blenders let people make juices, smoothies, milkshakes, and protein drinks on the go. They are also more convenient than traditional blenders. Since many portable blenders double as tumblers for drinking, there is no need to wash additional containers.

These blenders are among the most popular items in the kitchen appliance product category. Google Trends shows that searches for “portable blender” have increased over the years and will remain popular going into 2023. The search volume reached its highest peak in December 2022.

The global Google Trends data of the search term "portable blender" for the past five years.

To market the product for your own online store, demonstrate how to make various drinks using the portable blender through blog posts, photos, and videos. Don’t forget to highlight its convenience compared to traditional blenders.

29. Wine Fridges

  • Average selling price: $150-1,000
  • Monthly global Google search volume: 74,000 (“wine fridge”)
  • Top countries: United States, United Kingdom, Australia
  • Ideal target audience: wine lovers
  • Supplier suggestions: AC Wholesalers (USA), Wholesale Electrics Jersey (UK), Wholesale Catering Supplies (Australia)

Wine fridges or wine coolers are temperature-controlled appliances designed for wine storage. This special fridge keeps wines safe, fresh, and uncontaminated.

Some wine fridges even offer dual temperature zones. This lets owners store red and white wines at different temperatures using one fridge.

According to Google Trends, the global search volume for “wine fridge” has always been high, but it has reached a new level of popularity since the beginning of 2020. It also peaked in December of 2021, and the numbers have remained high ever since.

The global Google Trends data of the search term "wine fridge" for the past five years.

Promote this product by highlighting its strengths compared to a traditional fridge. For example, traditional fridges maintain temperatures lower than the ideal range for wine storage. And unlike wine coolers, household fridges vibrate, which may disturb the wine maturation process.

Many people are looking to entertain themselves outdoors or in their homes. Have a look at the trending items to sell online in the hobby and lifestyle product category.

30. Reusable Water Bottles

  • Average selling price: $10-50
  • Monthly global Google search volume: 607,000 (“water bottle”)
  • Top countries: United States, India, United Kingdom
  • Ideal target audience: general population, sustainability enthusiasts
  • Supplier suggestions: Totally Promotional (USA), IndiaMART (India), Pound Wholesale (UK)

Reusable water bottles are some of the best trending products to sell online. Environmental concerns over single-use plastics have driven more consumers to integrate reusable bottles into their lifestyles.

The search volume for “water bottle” on Google Trends has been increasing steadily. It reached its highest point in December 2022 and will remain high in 2023.

The global Google Trends data of the search term "water bottle" for the past five years.

The water bottle comes in various shapes and sizes. Some of its unique product variants include smart water bottles and collapsible cups. It’s best to pick a product that isn’t popular in your area yet so you can become the go-to seller.

The target audience for this trending product is the sustainability community. To market it, publish educational content on the downsides of single-use packaging. For example, the brand S’well publishes informative content on its Instagram profile.

An Instagram post by the brand S'well showing a picture of their water bottle and a text saying "4 billion single-use plastic bottles displaced from landfills and water ways".

31. Water Shoes

  • Average selling price: $10-40
  • Monthly global Google search volume: 144,000 (“water shoes”)
  • Top countries: United States, United Kingdom, Canada
  • Ideal target audience: water sports enthusiasts
  • Supplier suggestions: Eros Wholesale (USA), DS Hobbs & Son (UK), Faire

Water shoes offer extra protection for people who love water sports, especially those involving frequent movements between dry land and water. These include activities like kayaking, snorkeling, or surfing.

On Google Trends, the search interest for the term “water shoes” rises and falls periodically, usually experiencing a spike during the summer months – April to August. This is likely due to the warm weather, which means an increase in water sports activities.

The global Google Trends data of the search term "water shoes" for the past five years.

To promote water shoes, highlight the advantages of using them during activities in water compared to going barefoot. For example, their closed-toe design protects the feet from injury when walking on rocky terrain around the water.

Don’t forget to set up other sales channels like Google Shopping ads for related search terms. This can help boost product visibility and drive immediate sales.

32. Custom Keyboard Kits

  • Average selling price: $50-250
  • Monthly global Google search volume: 52,000 (“custom keyboard”)
  • Top countries: United States, United Kingdom, Germany
  • Ideal target audience: gamers, typists, mechanical keyboard hobbyists
  • Supplier suggestions: Alibaba, Global Sources, DHgate

Some people love building their own computers. Similarly, the mechanical keyboard-building hobby is seeing a recent boom in interest. With a custom keyboard kit, people can assemble and customize their own mechanical keyboard using the included parts.

According to Google Trends, the search term “custom keyboard” has steadily increased in popularity. The search volume experienced its most dramatic increase at the beginning of 2022. It remains high throughout the ensuing months.

The global Google Trends data of the search term "custom keyboard" for the past five years.

If you want to start selling a custom keyboard kit, it’s important to prioritize quality parts. To stand out from other sellers, include novelty parts such as uniquely designed keycaps. Through promotional videos, demonstrate how to build the keyboard and show off its typing sounds.

The global beauty industry revenue is projected to increase by $21.6 billion from 2023 to 2027.

To join this fast-paced and lucrative industry, check out the currently trending products within this profitable niche.

33. Hair Oils

  • Average selling price: $10-50
  • Monthly global Google search volume: 119,000 (“hair oil”)
  • Top countries: United States, India, United Kingdom
  • Ideal target audience: hair care enthusiasts
  • Supplier suggestions: Alibaba, IndiaMART (India), Apollo Wholesale (UK)

Applying hair oil is one of the best ways to care for your hair and scalp.

Hair oiling has many benefits, such as providing the hair with the necessary vitamins and minerals and improving its moisture, softness, and shine. Experts recommend hair oil for people who frequently style their hair with dryers or curling irons.

According to Google Trends, search interest in hair oil has been relatively high and stable for the past five years. Its search volume peaked at the beginning of 2023, making it one of the top products to sell this year.

The global Google Trends data of the search term "hair oil" for the past five years.

Begin an influencer marketing campaign by collaborating with beauty content creators on TikTok, YouTube, or Instagram. Ask them to feature your hair oil product in their content and highlight its benefits.

34. Pimple Patches

  • Average selling price: $5-25
  • Monthly global Google search volume: 107,000 (“pimple patch”)
  • Top countries: United States, India, Philippines
  • Ideal target audience: skincare enthusiasts
  • Supplier suggestions: Faire, IndiaMART (India), Alibaba

One of the currently trending products in the beauty industry is the pimple patch. Pimple patches are small stickers containing a wound-healing gel called hydrocolloid.

In addition to releasing the healing gel, they help heal pimples by preventing people from picking at them. Keeping the spot covered also protects it from harmful environmental factors.

The global search volume for “pimple patch” has experienced a steady increase over the past five years. It is projected to reach an all-time high in May 2023. The search volume shows no signs of dropping any time soon, making it an excellent product to sell.

The global Google Trends data of the search term "pimple patch" for the past five years.

To promote these anti-acne stickers, try creating content explaining what they are, how they work, and their benefits.

35. Press-On Nails

  • Average selling price: $5-15
  • Monthly global Google search volume: 184,000 (“press on nails”)
  • Top countries: United States, United Kingdom, Australia
  • Ideal target audience: beauty enthusiasts
  • Supplier suggestions: Etsy, Alibaba, Instant Mani (Australia)

Press-on nails offer a convenient way to do manicures at an affordable price. People can easily remove or swap their press-ons and protect their natural nails from damage.

This is one of the fastest-growing trending beauty accessories. Looking at Google Trends, search interest in press-on nails has increased substantially in recent years, especially after a dramatic increase in March 2020. It reached its peak in September 2022 and will remain high throughout 2023.

The global Google Trends data of the search term "press on nails" for the past five years.

Create uniquely designed press-on nails to stand out from other online businesses. When you sell visual-heavy trending products like press-on nails, we highly recommend promoting them via photos and videos on social media channels.

Doing proper research to determine the best products to sell is an important part of starting an online store, but finding the right eCommerce hosting is equally important.

Choose a reliable web hosting service that offers great value for your money. For example, Hostinger offers a free domain with most of its web hosting plans.

To find trending products online, you must start your search in the right places. Head over to the following sites to generate business ideas and find out what sells the most online.

eCommerce Marketplaces

Numerous eCommerce marketplaces provide insights into current product trends. These online selling sites have special pages dedicated to newly best-selling products.

For instance, Amazon’s Movers and Shakers page shows daily top-selling items across different product categories. Also, check out the Most Wished For page to see which products people think about purchasing next.

If you head to Etsy, its Popular Right Now page shows products currently popular among customers.

The Popular Right Now page on the Etsy website.

Use eRank to find out more about Etsy’s trending products. This Etsy search engine optimization (SEO) tool reveals which keywords have high search volumes.

Social Media Networks

78% of sellers who use social media outsell competitors who don’t. As brands leverage social commerce and influencer marketing, social media platforms have become the go-to place for discussing products and learning about what to sell.

Research popular hashtags on Twitter and Instagram to see current up-and-coming products. On Pinterest, use the search bar to see which keywords are trending.

Try to find communities for trending niches on Facebook and Reddit. Examining them will help you decide what trending products to sell when targeting a specific demographic.

Trend Report Sites

These platforms show what topics and trending items internet users are interested in. Here are some sites to check out:

  • Google Trends. Marketers commonly use this tool to learn the search volumes of particular keywords. Filter by region, period, topic category, and type of search to see the most relevant results.
  • Ecomhunt. A product research tool that provides ideas on the best items to sell. Besides daily product updates, it offers valuable information such as costs, selling prices, profit margins, and market saturation statistics.
  • Trend Hunter. This site shows new and popular eCommerce bestsellers of the day, week, and month. The premium versions let you track topics and access full trend reports.

Additionally, stay updated on current eCommerce statistics and trends to enhance your chances of success. Having insights into the industry’s landscape empowers you to make informed decisions that drive growth.

Conclusion

Keeping up with currently trending products within your niche can help you run a successful online store. Your products can make or break your business, so choose carefully.

Browsing eCommerce marketplaces, social media platforms, and trend sites can help you keep up with fluctuating product popularity. Consider factors like search volume, long-term trends, and market size and saturation.

Remember to find a reliable supplier that can provide products with good quality. Optimize your marketing strategy by highlighting the product’s selling points and promoting them to the right demographic.

When ready, create your online store and start selling products online. Good luck.

This section will answer some of the most commonly asked questions about trending products.

What Is Easy to Make and Sell?

Handmade crafts like soaps, crocheted or knitted goods, beaded jewelry, and baked pet treats are easy products to make and sell in the comfort of your home.

The resources and all the tools necessary for creating these DIY products are typically easy to find. Additionally, such projects can help you explore your creativity.

What Do People Buy the Most Online?

The top five products people buy the most online according to market value are clothing items, shoes, tech products, toys, and pet products.

Based on weekly updated search data from Google users in the United States, the top five most searched product categories in 2022 are clothing, video games, toys, cosmetics, and home appliances.

What Are the Tools for Evaluating Potential Trending Products?

Premium tools like Niche Scraper and Viral Launch let you validate ideas before selling products online. 

Niche Scraper is a dropshipping and product research bot that lets you scan Shopify sites to find best-selling products. Meanwhile, Viral Launch lets you collect feedback on your product idea.

What Makes a Good Trending Product?

To successfully start making money online, choose profitable hot items that align with your interests, solve a common problem, have branding potential, and are relatively hard to find.

Author
The author

Hasna A.

Hasna is passionate about tech, culture, and the written word. She hopes to create content that helps people succeed on the web. When not writing, rearranging, or polishing sentences, she enjoys live music and overanalyzing movies.

Author
The Co-author

Tashia T.

Tashia is passionate about all things website development, digital marketing, and eCommerce. She strives to spread her knowledge and help people navigate the online world through her words, one article at a time.