35 Trending Products to Sell in 2021

35 Trending Products to Sell in  2021

Starting an online business is exciting, and choosing which products to sell is one of the first and most important steps. However, with so many options, it can quickly become overwhelming.

This article will explore 35 trending products to sell in 2021, categorized by different niches. We will include statistics and Google Trends data to back up their popularity. Additionally, we will offer actionable tips on how to market each product online.

In 2020, the global health and wellness industry was valued at $3.31 billion. By 2026, this number is expected to hit $4.24 billion.

The health and fitness industry has seen consistent growth over the recent years. The pandemic further skyrocketed trending products within this niche due to people looking to stay healthy and fit while indoors.

Although many parts of life have returned to normal after the COVID-19 lockdown, people continue to pay more attention to their health and wellness. Therefore, in the coming years, health and wellness is expected to stay a profitable niche.

1. Ashwagandha Supplements

  • Average selling price: $15-25
  • Monthly global Google search volume: 48,000 (“ashwagandha pills”)
  • Top countries: Trinidad & Tobago, India, Poland
  • Ideal target audience: health and herbal medicine enthusiasts
  • Supplier suggestions: Organic India (India), Olimp Labs (Poland), NutriRise (United States)

Ashwagandha is an increasingly popular adaptogen – a category of herbs that help the body deal with stress. Some studies also suggest that it has anti-cancer properties. It comes in a variety of forms, from pills to gummies and powder.

According to Google Trends, search volume for “ashwagandha” has steadily increased in recent years. It had its first big spike in mid-2020 and reached peak popularity in mid-2021. Since then, it has remained a popular search topic.

Search volume for “ashwagandha”

To market this “super herb” for your online business, create informative content on its proven health benefits and collaborate with health and wellness influencers to promote the product.

2. Air Humidifiers

  • Average selling price: $30-70
  • Monthly global Google search volume: 162,000
  • Top countries: Canada, United States, Australia
  • Ideal target audience: general public, health enthusiasts
  • Supplier suggestions: Aroma Easy (United States), Faire, Alibaba

An air humidifier adds moisture to the air, which is excellent for people who suffer from certain medical conditions. It can help with dry skin, throat dryness, allergies, and even alleviate some COVID-19 symptoms.

As many parts of the world are entering the cold and dry seasons, the demand for humidifiers has increased. Google Trends data shows that interest in humidifiers tends to spike around the end of the year.

Search volume for "humidifier"

These days, humidifiers come in all shapes and sizes, with a variety of features. When marketing the product on your online store, make sure to highlight what makes it unique. If you sell a mini humidifier, promote its portability, and if you sell an antibacterial one, promote its added health benefits.

3. Air Purifiers

  • Average selling price: $80-150
  • Monthly global Google search volume: 646,000
  • Top countries: Singapore, Philippines, Malaysia
  • Ideal target audience: general public, health enthusiasts
  • Supplier suggestions:

Air purifiers can refresh polluted air that may induce various health issues such as asthma and allergies. Other benefits of air purifiers include neutralizing foul odors and improving sleep quality.

According to Google Trends, the search volume for “air purifier” has increased steadily in recent years. It reached peak popularity in September 2020 and continues to garner high interest in 2021.

Search volume for "air purifier"

The price of air purifiers varies greatly depending on their features and the size of the room they’re designed for. Make sure you’re marketing the product to the right people. For example, selling a small purifier makes more sense for people that live in studio apartments.

4. Yoga Mats

  • Average selling price: $20-30
  • Monthly global Google search volume: 289,000
  • Top countries: Singapore, Australia, Ireland
  • Ideal target audience: fitness enthusiasts
  • Supplier suggestions: Sunshine Yoga (US), EMP Industrial (Australia), Amazon, Alibaba

At-home workouts, including yoga, pilates, and aerobics, typically require a mat to prevent slipping or bruising during practice.

According to Google Trends, searches for yoga mats spiked worldwide in 2020. Even though they’ve since dropped from their peak, they’re still in high demand in 2021.

Search volume for "yoga mat"

To market this trending product, create at-home video workouts to demonstrate how to use a yoga mat. Offer a better deal by bundling yoga mats with other fitness-related products, such as exercise bands or foam rollers.

The global revenue of the apparel market is projected to hit $2.25 trillion by 2025. During the height of the COVID-19 pandemic in 2020, 90% of consumers chose to purchase clothing online.

Although many parts of the world have lifted COVID-19 restrictions and offline retail shops are reopening, online purchases are still expected to grow. The convenience and technological development will continue to make online shopping a compelling option to consumers.

Last year, loungewear topped trending products in the fashion industry. As the world has started to open up to social and outdoor activities, “going out” clothing is on the rise. Sensual, bold, and eccentric styles are expected to dominate fashion trends.

5. Fitness Fashion Items

  • Average selling price: $10-25
  • Monthly global Google search volume: 79,000 (“sportswear”)
  • Top countries: Ireland, United Kingdom, Denmark
  • Ideal target audience: fitness enthusiasts
  • Supplier suggestions: S&S Activewear (US), Gym Clothes (UK), Alibaba

Thanks to major brands like Lululemon, activewear has become fashionable. Style experts have been calling this new trend athleisure. Forbes has found that customers are valuing convenience over appearance – driving high demand for comfort-oriented products like activewear.

There are tons of fitness fashion items to sell online – from sports bras, t-shirts, gym shorts, and leggings to yoga pants. Buy them in bulk from clothing wholesalers like S&S Activewear.

S&S Activewear's homepage

These fashion trends are also more prevalent among millennials, so adopting a solid social media marketing strategy will be crucial to your success. One way to do so is to partner with fitness influencers in the health industry.

6. Wearable Devices

  • Average selling price: $10-30
  • Monthly global Google search volume: 2,000,000 (“smartwatch”)
  • Top countries: Poland, Romania, Portugal
  • Ideal target audience: fitness enthusiasts, tech enthusiasts
  • Supplier suggestions: Alibaba, Global Sources

Wearable devices are gadgets that are used as accessories, such as smartwatches and fitness trackers. Most people buy these trending products to monitor their physical activities, keep track of their health, and receive instant message notifications.

The wearable device trend hasn’t picked up as fast as other gadgets, but sales are steadily growing – more adults in the US are purchasing smartwatches.

Since these gadgets are pretty expensive to produce, look for dropshipping suppliers of electronics. Alibaba has smartwatches and fitness trackers at an affordable price.

Wearable devices section on Alibaba.com

7. Shapewear

  • Average selling price: $15-30
  • Monthly global Google search volume: 97,000
  • Top countries: Australia, Ireland, United Kingdom
  • Ideal target audience: fashion enthusiasts
  • Supplier suggestions: Alibaba, Shapewear Wholesale (Turkey), Lingerie Mart (US)

Shapewear is a foundation garment used to shape the body into a preferred form. Emerging brands have made this women’s fashion item a trending product. When the celebrity shapewear line SKIMS entered the market, the number of searches for the product increased by 45%.

Shapewear brand SKIMS

If you want to turn this trending item into a profitable opportunity, provide a broad range of sizes and shades. A large reason why SKIMS became popular is its inclusivity, which has enabled various demographics to use the product.

Partnering with bloggers and social media influencers would be a good idea to promote your brand. You can ask them to style the item in the form of an outfit-of-the-day post or do a product review.

8. Knitwear

  • Average selling price: $20-50
  • Monthly global Google search volume: 59,000 (“knitwear”)
  • Top countries: New Zealand, Ireland, United Kingdom
  • Ideal target audience: fashion enthusiasts
  • Supplier suggestions: Otago Knitwear (New Zealand), West End Knitwear (Ireland), Jack Masters (United Kingdom)

As the Western hemisphere is entering the fall and winter seasons, warm and cozy knitwear is trending. This year, knitted vests, sweaters, and cardigans are not only comfortable – they’re also fashion-forward.

According to Google Trends, the keyword “knitwear” tends to soar when approaching the end of the year. The same goes for “knitted,” which has a significantly higher search volume.

Search volume for "knitwear"

Visual-heavy social media platforms like Instagram and TikTok are excellent for marketing this trending product. On Instagram, you can create “style inspiration” slideshows. On TikTok, you can create short videos for the fall and winter fashion trends.

Mobile phones are among the most widely used gadgets worldwide, and their user base only keeps growing. By 2026, it’s expected that 7,516 billion people will use smartphones.

As a result, complementary items like phone cases, tripods, holders, and wireless chargers have become trending products. The smartphone accessories market was valued at $228.57 billion in 2019 and is projected to reach $328.69 billion by 2030.

9. Phone Cases

  • Average selling price: $10-20
  • Monthly global Google search volume: 67,000
  • Top countries: United Kingdom, Australia, United States
  • Ideal target audience: general population, tech enthusiasts
  • Supplier suggestions: CellularOutfitter (US), Mr. Mobile (UK), Alibaba

The search queries for this trendy phone accessory are steadily high, with higher spikes during the holiday season.

Search volume for "phone case"

Phone cases can be cheap and easy to manufacture, making them one of the best trending products to sell online for beginners. If you want to produce phone cases by hand, Case Escape has a startup kit for a low-budget option.

On-demand drop shipping services like Printify can also print custom phone cases. The cost for a single unit is quite expensive, which could lower your profit margins. That said, there’s no need to worry about fulfillment and shipping.

To sell phone cases successfully, make sure to come up with unique designs. You also need some visually appealing product photos. With a small budget, set up a home photo studio and use your smartphone to take the pictures.

10. Power Banks

  • Average selling price: $20-35
  • Monthly global Google search volume: 698,000
  • Top countries: India, Singapore, Bangladesh
  • Ideal target audience: general public, tech enthusiasts, travelers
  • Supplier suggestions: Anker (China), Bright Industries (India), Alibaba

Power banks let users conveniently charge their mobile devices on the go. These trending products are especially popular among high-mobility people, travelers, and outdoor enthusiasts.

The search volume of “power bank” remains high. Although interest decreased in March 2020, it has since started to rise again. This might have been caused by more people participating in social and outdoor activities again.

Search volume for "power bank"

When marketing power banks, pay attention to the ideal target market. For example, power banks with advanced features such as fast wireless charging are a great fit for an audience of tech enthusiasts. You can work alongside tech influencers to promote the product.

11. Car Phone Holders

  • Average selling price: $15-20
  • Monthly global Google search volume: 46,000
  • Top countries: Australia, United Kingdom, Ireland
  • Ideal target audience: car owners, tech enthusiasts
  • Supplier suggestions: Mighty Wireless (US), Technology Warehouse (UK), iiGadgetz (Australia), Alibaba

Car phone holders enable attaching a phone to the car’s dashboard, making it easy and safe to view a phone screen while on the road. These products often become best-sellers on many online storefronts – one car phone holder model from Beam Electronics has over 83,000 global ratings on Amazon.

Beams Electronics's car phone holder on Amazon

Selling this trending product allows for a high-profit margin – look for car accessory suppliers on Alibaba who sell phone holders for as low as $1. Ensure that both the vendor and the item have good ratings to guarantee the product’s quality.

12. Wireless Charging Station

  • Average selling price: $15-30
  • Monthly global Google search volume: 165,000
  • Top countries: Singapore, Australia, United Kingdom
  • Ideal target audience: tech enthusiasts
  • Supplier suggestions: Hypercel (US), Technology Warehouse (UK), Alibaba

Wireless charging pads are being acknowledged for their convenience. Google Trends shows that queries for the product have been steady and that the number of searches usually peak towards November and December, when people look for holiday deals or gifts.

Google Trends for "wireless charger"

As they’re still growing in popularity and not every device supports wireless charging, selling them today would be profitable. By the time everyone needs a wireless charging station, you would already have established yourself as a front-runner in the field.

To market this trending product, partner with tech review bloggers or YouTubers to create video content about your online store. Kick off an affiliate marketing campaign, offering influencers commission for encouraging their audience to purchase the product.

13. Bluetooth Headphones

  • Average selling price: $20-60
  • Monthly global Google search volume: 388,000
  • Top countries: United Kingdom, New Zealand, Australia
  • Ideal target audience: tech enthusiasts, audiophiles
  • Supplier suggestions: Kiko Wholesale Group (US), DHGate, Alibaba

A consumer report states that the market for wireless headphones will grow by 12.3% from 2019 to 2025. A reason for this is that many smartphones are removing headphone jacks from their design. Additionally, more people are now valuing the convenience of wireless devices.

Since manufacturing headphones can be expensive, consider becoming a dropshipper. Sites like SaleHoo offer wholesale suppliers with which one can connect online.

Salehoo's homepage

One way to market this trending product is to have your products featured on electronics review sites like RTINGS.com. Utilize affiliate links to encourage readers to check out the product.

The market value of baby care products was $67.35 billion in 2020 and is expected to increase to $88.72 billion by 2026.

Due to many people working remotely from their office, parents spend more time with their children at home. As a result, items that help balance their work and family life have become trending products.

14. Baby Carriers

  • Average selling price: $50-150
  • Monthly global Google search volume: 101,000
  • Top countries: Australia, Singapore, United Kingdom
  • Ideal target audience: parents and caretakers
  • Supplier suggestions: Baby K’tan (US), Alibaba, Amazon

A baby carrier helps parents carry their infants while keeping their hands free. It’s also an excellent device for traveling with a baby since you won’t have to bring a stroller.

This trending item has been receiving more attention recently due to innovations to the product. Parents are now looking for ergonomic carriers that support the baby’s natural posture, like Ergobaby. This type of carrier may bring in more profit compared to regular baby slings and wraps.

Ergobaby's homepage

When selling the product, you can highlight the studies about babywearing’s psychological and health benefits to convince potential buyers. Turn these reports into infographic content for social media or blog posts to gain traffic.

15. Baby Swings

  • Average selling price: $60-150
  • Monthly global Google search volume: 100,000
  • Top countries: Australia, United Kingdom, Ireland
  • Ideal target audience: parents and caretakers
  • Supplier suggestions: Alibaba, Global Sources, DHGate

Baby swings can be a lifesaver for busy caregivers, especially parents who work from home. The rocking motion can calm infants down when they’re crying, giving parents some well-deserved quiet time.

Google Trends reveals that the search volume for baby swings worldwide is relatively stable. The number of related searches jumped up rapidly in early 2020 and has remained fairly popular since.

Baby swing on Google Trends

You can sell manual baby swings that include hanging toys to entertain the child. Electric varieties with extra features such as adjustable rocking speed and built-in lullabies are also likely to become best-sellers.

16. Baby Monitors

  • Average selling price: $60-150
  • Monthly global Google search volume: 140,000
  • Top countries: Australia, Ireland, United Kingdom
  • Ideal target audience: parents and caretakers
  • Supplier suggestions: Bebcare (Australia), DHGate, EC21

Baby monitors let parents or caretakers watch their children even when they’re in another room. Some products have additional features such as a mobile app, temperature monitor, dynamic angles, two-way talk, and night vision.

The Google search volume for “baby monitor” has been steadily high. It has hit peak popularity numerous times throughout the years, most recently in January 2021. Looking at its previous search performance, demand for this trending product should not drop anytime soon.

Search volume for "baby monitor"

To market these trending products, try reaching out to parenting influencers on social media, YouTube, and the blogosphere. Don’t forget to highlight the features that parents care the most about.

The pet care market was valued at over $232.3 billion in 2020 and is projected to increase by 6.1% by 2027. Although the market is growing in many parts of the world, the United States leads by an overwhelming margin, especially when it comes to pet food.

Loving owners are ready to spend money to ensure their pet’s health and happiness. A study found that when the pandemic hit, many people adopted pets for companionship. Around 54% of respondents have then adjusted their budget to spend money on pet care products.

17. Pet Food

  • Average selling price: $30
  • Monthly global Google search volume: 37,000
  • Top countries: Australia, Canada, New Zealand
  • Ideal target audience: pet owners
  • Supplier suggestions: Animal Supply Co (US), MJM Pet Supplies (Canada), Petwise (Australia)

Pet food is always in constant demand, making it one of the best trending products online. According to Google Trends, the search volume for pet food has been steadily high, with occasional spikes like the one in January this year.

Search volume for "pet food"

There are many types of pet food available. According to the Pet Food Industry, the best-selling product category is dry dog food, followed by dog treats. However, cat food is experiencing a significant increase as more people become cat owners, particularly in Asia-Pacific countries.

Since most owners buy pet food regularly, one way to make these trending products stand out is to create a subscription service. You can offer different foods and let customers customize their boxes to receive a personalized diet for their pets.

18. Dog Bowls

  • Average selling price: $10-20
  • Monthly global Google search volume: 17,000
  • Top countries: United Kingdom, United States, Australia
  • Ideal target audience: dog owners
  • Supplier suggestions: Bargain Wholesale (USA), Vital Pets (UK), Alibaba

As seen on Google Trends, the searches for dog bowls sharply spike at the beginning of every year.

Dog bowl on Google Trends

Dog bowls come in different forms and sizes. Plastic bowls are cheaper to buy, but stainless steel or ceramic bowls would be preferable if you want to target health-conscious owners. They are less prone to building up bacteria or causing allergic reactions.

Since there are many dog micro-influencers on Instagram, try working with them to promote your product. Though they have fewer followers, they usually have a higher engagement rate and are more affordable to hire.

19. Cat Beds

  • Average selling price: $15-20
  • Monthly global Google search volume: 45,000
  • Top countries: United Kingdom, Australia, New Zealand
  • Ideal target audience: cat owners
  • Supplier suggestions: Faire (US), PetDreamHouse (UK), Alibaba

Naturally, the increase in cat ownership has also led to high demand for cat beds. Since cats sleep more than humans, they will need a comfortable place to rest for most of their day.

According to Google Trends, the search volume for cat beds has looked pretty steady over the years. However, the trend has spiked several times in the past few months.

Search volume for "cat bed"

To stand out, start selling unique and innovative cat beds instead of a regular cushion. If you’re pretty crafty, try making these trending products yourself and charge a higher price for them. Alternatively, look for orthopedic beds for older cats.

20. Pet Carriers

  • Average selling price: $30-50
  • Monthly global Google search volume: 23,000
  • Top countries: Australia, United States, Canada
  • Ideal target audience: pet owners
  • Supplier suggestions: Alibaba, DHGate, Global Sources

Having a pet carrier is essential for any pet owner, whether for a visit to the vet or for bringing along their pet to travel. The demand for these trending products is stable. The Google Trends volume for pet carriers experienced a dip last year, but it has gone back up since then.

Google Trends search volume for "pet carrier"

There are several types of pet carriers you can sell online. An airline-compliant carrier is quite popular, as they are necessary for pet owners who frequently travel by plane. Some also come in the form of a backpack, which people find helpful when bringing pets on hikes or walks.

In the beginning, focus on making and marketing your carrier to a specific customer niche. This way, you can build a solid brand around the type of product you’re selling. Vanderpump Pets, for example, caters to stylish pet owners, which makes their brand more memorable.

Having to spend more time at home encourages people to create a more comfortable space for themselves. According to experts, comfortable furniture items quickly become one of the most trending products to sell in the decor niche.

Comfort items of various sizes can be sold online. Whether it’s cozy furniture to lounge on or smaller pieces to complement existing ones, people are becoming increasingly interested in buying such products from eCommerce sites.

21. Sofa Beds

  • Average selling price: $200-500
  • Monthly global Google search volume: 374,000
  • Top countries: United Kingdom, United Arab Emirates, Ireland
  • Ideal target audience: homeowners
  • Supplier suggestions: MOE’s Wholesale (US), KH Direct, Alibaba

Sofa beds have long been on the market. However, they’ve recently become popular products among apartment renters as they can save a lot of space and money for those on a budget.

The search volume for sofa beds experienced a significant decrease in 2020. However, it quickly shot back up and has remained in high interest throughout 2021.

Search volume for "sofa bed"

You can sell many types of sofa beds, such as daybeds, futons, and pull-out couches.

Start a marketing campaign on Pinterest – this social networking site is trendy among home decor enthusiasts. Pinterest allows you to attract potential customers by creating “boards” that feature your products.

22. Seat Cushions

  • Average selling price: $30
  • Monthly global Google search volume: 12,000
  • Top countries: United States, United Kingdom, Singapore
  • Ideal target audience: desk workers, older adults
  • Supplier suggestions: Alibaba, Global Sources, DHGate

Due to the recent rise of home offices, seat cushions have started trending on search engines and eCommerce sites. For instance, this seat cushion from Amazon has over 80,000 ratings worldwide.

Highly-rated seat cushion from Amazon

Seat cushions can be affordable when purchased from suppliers like Alibaba. As such, the potential to receive high-profit margins is better, especially if you buy and sell them in bulk.

The target audience for this type of product are desk workers and older adults. To reach out to them, you can make Facebook or Google ads for related search queries about seat cushions.

The house appliances market is expected to grow from $308.11 billion in 2020 to $436.04 billion in 2025.

Since the pandemic started, more people have been staying home and avoiding crowds. All the while, buying appliances is still considered necessary for elevating the quality of life at home. As a result, more people are shopping for home appliances online.

That said, social distancing doesn’t necessarily mean people are avoiding the outdoors at all costs. In fact, a study found that outdoor recreation has increased during the pandemic.

And now that many parts of the world have started to re-embrace social and outdoor life fully, it’s only natural for outdoor appliance sales to increase.

23. Portable Vacuum Cleaners

  • Average selling price: $50
  • Monthly global Google search volume: 46,000
  • Top countries: United Kingdom, Singapore, Ireland
  • Ideal target audience: homemakers
  • Supplier suggestions: Costco Wholesale (US), DHGate, Alibaba

For a niche product, look into portable vacuum cleaners. They are lighter and more flexible, making them a favorite when cleaning a car. The market value for this product also sees significant growth.

When promoting portable vacuum cleaners, reach out to tech review YouTubers like Vacuum Wars.

Vacuum Wars' YouTube channel

People follow these content creators to see whether there are new products worth buying. Send the item for review with an affiliate link they can give out to their viewers.

24. Space Heaters

  • Average selling price: $50-100
  • Monthly global Google search volume: 182,000
  • Top countries: United States, Canada, United Kingdom
  • Ideal target audience: general public, homemakers
  • Supplier suggestions: Ambar Distributors (United States), Costco Wholesale (Canada), Pound Wholesale (United Kingdom)

Space heaters can warm up a cold room, especially during cold weather. There are many types of space heaters using different energy sources designed to warm up a variety of room sizes. Now that winter is approaching, space heaters are increasing in demand.

According to Google Trends, interest in space heaters steadily increases as the weather gets more chilly. The search volume tends to reach its peak at the end of the year.

Search volume for "space heater"

When marketing a space heater, always highlight the product’s attractive features. For example, many people worry about their space heater running up their electric bills. You can speak to this concern by promoting the product’s energy efficiency.

25. Solar Panels

  • Average selling price: $150-300
  • Monthly global Google search volume: 263,000
  • Top countries: Zimbabwe, Australia, Pakistan
  • Ideal target audience: homeowners, travelers
  • Supplier suggestions: Solar Wholesale (US), DHGate, Alibaba

New reports claim that solar and wind energy will become dominant by 2050. The demand is this high since solar panels are cost-effective solutions to power houses. Some people are using them to offset their electricity bills or turn them into a backup energy source.

Portable solar panels are also becoming popular. They can enable electricity when you’re off the grid – excellent for summer road trips and camping.

The solar power company Renogy markets its products by offering credit to users who share a referral link – tightly knit ecological communities can help sell your products by word-of-mouth.

Solar power company Renogy's website

26. Smart Bulbs

  • Average selling price: $20-30
  • Monthly global Google search volume: 20,000
  • Top countries: United Kingdom, Canada, Australia
  • Ideal target audience: homemakers
  • Supplier suggestions: Lightbulb Wholesaler (US), Alibaba, DHGate

The increasing number of automated homes has resulted in the rise of smart LED bulbs. Google Trends indicates a growing interest in this product, and search volume usually peaks later in the year.

Google Trends search volume for "smart bulb"

Smart bulbs allow users to customize the light’s colors and brightness to set the right mood for any situation. They’re also great for people who have a hard time going to bed.

To market the product, create blog posts using sleep-related keywords to get organic traffic to your online store and attract customers. You can mention the product while educating readers on how to get better rest.

27. LED Lights

  • Average selling price: $20
  • Monthly global Google search volume: 111,000
  • Top countries: Australia, Singapore, United States
  • Ideal target audience: decor enthusiasts
  • Supplier suggestions: LEDwholesalers (US), LinearLux (Australia), Alibaba

The search volume for “LED light” has been steadily high throughout the past few years, making such lights some of the most profitable trending products to sell online.

Search volume for "led light"

Decorative LED strip lights are used to illuminate and add playfulness to the room. Many options include the adjustable RGB feature, making it easy to change the light’s color.

Some interior styles are more fitting to decorative LED lights than others. A child or teenager’s bedroom is more likely to be decorated with LED light. Be sure to choose the right marketing channels for this target audience – for example, visual platforms like Instagram or TikTok.

The kitchen appliances market was valued at $237.3 billion in 2019 and is expected to grow to $377.70 billion by 2027.

Since the height of the COVID-19 pandemic, fewer US consumers are eating out, with more cooking at home. This trend is expected to continue as roughly 7 out of 10 consumers report their intent to continue cooking at home even after the pandemic.

Aside from conventional appliances like blenders and microwaves, trendy appliances like air fryers are gaining popularity. People are spicing up their home cooking by experimenting with new items.

28. Air Fryers

  • Average selling price: $100
  • Monthly global Google search volume: 96,000
  • Top countries: United States, Australia, Puerto Rico
  • Ideal target audience: home cooks
  • Supplier suggestions: Global Sources, Alibaba, DHGate

Its name implies that this device can cook various dishes, such as french fries and cookies, using heated air. This device’s main selling point is the ability to make food crispy without using too much oil.

Google Trends reveals that the demand for this item has been steadily increasing in recent years. It reached peak popularity during the holiday season in 2020 when it became a high-demand holiday gift. Throughout 2021, interest in air fryers will remain high.

Search volume for "air fryer"

Promote the product to the health and wellness audience. Create an infographic post that compares the calories of dishes cooked with the air fryer and those with a traditional frying method. Alternatively, start a healthy food blog – complement the articles with a video to demonstrate its versatility.

29. Waffle Makers

  • Average selling price: $15-50
  • Monthly global Google search volume: 288,000
  • Top countries: New Zealand, United States, Canada
  • Ideal target audience: home cooks
  • Supplier suggestions: Alibaba, DHGate, Factory Direct

A waffle maker is a useful appliance for making a quick, delicious breakfast. Other than traditional waffles, you can make other tasty meals such as mozzarella stick waffles, apple crisps, and pizza waffles.

According to Google Trends, interest in waffle makers has been steadily increasing in recent years. It reached peak popularity at the beginning of 2021 due to a mini waffle maker trending on TikTok.

Search volume for "waffle maker" on Google Trends

To market the product, you can demonstrate various ways to use the waffle maker through blog posts, photos, and videos.

Many people are looking to entertain themselves either in the outdoors or in the safety of their homes. As taking up new hobbies or coming back to old ones is becoming common, look into products to sell online in the hobby and lifestyle category.

30. Water Bottles

  • Average selling price: $10-20
  • Monthly global Google search volume: 256,000
  • Top countries: United Kingdom, Australia, Singapore
  • Ideal target audience: sustainability enthusiasts, general population
  • Supplier suggestions: Totally Promotional (US), Alibaba, DHGate

Reusable water bottles are one of the best trending products to sell online. Environmental concerns over single-use plastics have driven more consumers to start using them as part of their lifestyle.

Many innovative products have come out on the market, such as the smart water bottle and collapsible cup. It’s best to pick an item that isn’t popular in your area yet so that you can quickly become the go-to supplier of the product.

The target audience for these trending products is the sustainability community. For marketing purposes, you can publish educational content on the harms of single-use packaging. The brand S’well does this well on its Instagram profile.

S'well bottle's instagram post

31. Fishing Gear

  • Average selling price: $15-35
  • Monthly global Google search volume: 23,000
  • Top countries: New Zealand, United States, Australia
  • Ideal target audience: fishing enthusiasts
  • Supplier suggestions: C and J Sports (US), Wholesale Fishing Supplies (Australia), Fishing & Leisure (New Zealand)

Fishing is one of the top growing trending niches on the market. The pandemic has encouraged people to start fishing since the activity can be done while keeping social distance.

There are various items present in this category, such as fishing rods, hooks, and lures. If you want to sell live bait, you will need the right equipment to stock and ship it fresh.

To encourage people to buy products in this niche, reach out to fishing content creators on YouTube or Instagram. Start a giveaway with them on their platform to spread awareness about your online store. Also, consider joining the fishing social networking app Fishbrain as a seller.

Fishbrain's homepage

32. Board Games

  • Average selling price: $20-50
  • Monthly global Google search volume: 310,000
  • Top countries: United Kingdom, Australia, Canada
  • Ideal target audience: families, board game enthusiasts
  • Supplier suggestions: Empire Discount (US), NDA Toys (UK), Games Wholesale (Australia)

Families and housemates are looking for ways to pass the time at home without staring at digital screens, which is what is causing the rise in the popularity of board games.

Google Trends indicates that searches for board games often rise between October and January, making them a holiday season favorite.

Google Trends for "board game"

Find board games from wholesale suppliers for toys like Empire Discount or find antique ones from eBay. Better yet, make your own board game from scratch. Launch it on Kickstarter to receive funding – many popular games like Syndicate have found success on the crowdfunding site.

Joining communities like BoardGameGeek is an excellent way to promote board game eCommerce stores. Participate in the forums and mention your products when necessary. Some membership sites allow you to start selling products directly on the platform.

The global beauty or cosmetics industry was projected to reach $463.5 billion by 2027. However, after years of steady market growth, the sector shrank by 8% in 2020 due to the pandemic.

Despite this blow to the industry at large, several individual trending products are still gaining popularity within the beauty niche.

33. Hair Scrunchies

  • Average selling price: $10/pack
  • Monthly global Google search volume: 8,900
  • Top countries: Australia, United Kingdom, United States
  • Ideal target audience: women, long-haired individuals
  • Supplier suggestions: Threddies (US), INCA (UK), Alibaba

According to Pinterest, hair scrunchies are making a major comeback, with searches going up by more than 6300% on the social sharing site.

Get hair scrunchies in bulk from Threddies or follow a tutorial to produce an entire collection on your own. Creating a DIY product lets you choose a high-quality fabric to create a more premium product.

Threddies's hair scrunchies product page

Work with fashion influencers on TikTok, YouTube, or Instagram to feature the scrunchies. You can ask them to create styling tips using the product or to simply tag the handle of your accessories store on the posts.

34. Fake Eyelashes

  • Average selling price: $10/kit
  • Monthly global Google search volume: 22,000
  • Top countries: United Kingdom, Australia, United States
  • Ideal target audience: women, makeup enthusiasts
  • Supplier suggestions: Alibaba

Although other makeup products are in decline, the industry is seeing a rise in sales for fake eyelashes. People are focusing more on their eye makeup, as the mask covers the rest of the face. On Google Trends, the interest for fake eyelashes has been steady.

Google Trends for "fake eyelashes"

To stand out in the market, start by identifying the type of lashes people look for the most. Establish your own brand by specializing in a specific niche related to this item. Take a look at Petite Cosmetics, which focuses on eyelashes for small and hooded eyes.

35. Gua Sha

  • Average selling price: $10
  • Monthly global Google search volume: 623,000
  • Top countries: Denmark, Singapore, Finland
  • Ideal target audience: beauty enthusiasts
  • Supplier suggestions: Faire, Alibaba, DHGate

Gua sha is a facial massaging tool that originated in China that aims to improve blood flow, ease muscle tension, decrease puffiness, and soften fine lines and wrinkles.

According to Google Trends, interest in gua sha shot up in popularity at the beginning of 2021. Since then, it has stayed popular and interest is higher than ever before in previous years.

Search volume for "gua sha"

To promote this product, you can explore its benefits and demonstrate how to use it through various content – from blog articles to Instagram posts and TikTok clips.

To find the best products to sell online, you need to start your search in the right places. Head over to the following sites to begin:

eCommerce Marketplaces

Numerous eCommerce marketplaces can provide insights into current product trends.

These online selling sites have various special pages dedicated to new and best-selling products, such as Amazon’s Movers and Shakers. This specific page shows which items are top-ranking every hour across different categories.

Also, check out the Most Wished For page to see which top products people think about purchasing next.

Some sites also have a search bar that automatically gives suggestions according to what most customers frequently look for. If you head to Etsy, the feature can show keywords labeled as Popular right now.

Etsy's search results for products that are popular right now

Alternatively, make use of eRank to find out even more about Etsy’s trending products. This Etsy SEO tool reveals which keywords have a high search volume.

Social Media Networks

According to recent studies, 74% of customers look to social media channels and influencers when shopping online. As brands leverage social commerce and influencer marketing, these platforms have become the go-to place for discussing best-selling digital products.

Look for popular hashtags on Twitter and Instagram to see what items are up-and-coming. On Pinterest, use the search bar to see which keywords are trending.

Alternatively, try to find communities for trending niches on Facebook and Reddit. Examining them will let you know what trending products to sell when targeting their specific demographic.

Trend Report Sites

These platforms can show what topics and product trends internet users are interested in. Here are some sites to check out:

  • Google Trends. Commonly used by marketers, this tool can provide real-time data on what people are googling. Filter by region, period, topic category, and type of search to see the best results.
  • Think with Google. The “Category Trend” feature can reveal top trending items and products in high demand.
  • Trend Hunter. This site collects new and popular eCommerce bestsellers every month. It also comes in a premium version to track topics and access the full range of trend reports.

After finding out about potential items, use these sites to validate your product ideas:

  • A Better Lemonade Stand’s instant product evaluation tool. Simply fill in some information about your online store and product catalog. A score resulting from the item’s strengths and weaknesses will be generated.
  • Viral Launch. Though this premium tool is primarily for Amazon sellers, it can be useful for other online stores. Use the “Market Intelligence” feature to receive feedback on your product idea and estimate profits, as well as view market trends.

To narrow down your search, keep the following criteria in mind when searching for trending products to sell online on your store:

  • Aligns with your interests. Having a passion for your products can ease the process of marketing them. You’ll have a deeper appreciation for the item and an easier time connecting with online shoppers.
  • Solves a common problem. A sizable amount of popular products are easy to market because they make people’s lives easier.
  • Has branding potential. What you sell online determines what marketing strategies you take. Make sure it can inspire a meaningful brand story so that your brand can resonate with the audience.
  • Is profitable. What you make from selling the item should cover the overhead expenses and provide a sizable income.
  • Hard to find. Selling a product that isn’t available in your local market or other online stores can incite excitement and curiosity. Plus, there will be less competition.

Conclusion

We have provided you with 35 trending products to sell online. However, choosing the right one is just the beginning of a marketing campaign for an eCommerce store.

No matter what you pick, make sure to create a beautiful online store and maximize your digital marketing strategy. If you didn’t find the business ideas you’re looking for, refer to the sites we’ve listed above to search for more options.

So, take your pick, choose an eCommerce platform, and start making money online today. Good luck!

Author
The author

Hasna A.

Hasna is a Content Writer at Hostinger. With passion and knowledge in IT and digital marketing, she hopes to help people solve their problems and succeed. When not writing, she enjoys live music and overanalyzing movies.