Sep 27, 2022
Maisha R. & Jordana A.
25 eCommerce Statistics and How to Capitalize on Them in 2022
With the amount of people shopping online these days, now is the perfect time to start an eCommerce business. To make sound business decisions, knowing the latest eCommerce statistics and trends is essential.
Conducting market research from scratch can be time-consuming, especially since there are many sources to scour. To help you get off to a good start, we compiled the must-know eCommerce statistics for 2022.
In this article, you will find all the data you need to know about the eCommerce industry in general, the purchase behavior of global internet users, mobile commerce, eCommerce marketing, and social media’s relation to online purchases. Let’s get started.
Top 5 Online Sales Statistics to Consider for 2022–2025
Here are the top five eCommerce stats that illustrate the current state of the industry:
- Online global retail sales are projected to surpass $7 trillion by 2025.
- The average cart abandonment rate is 69.82%.
- Mobile eCommerce global sales are projected to reach $620.97 billion by 2024.
- Social eCommerce sales in the US are expected to hit $45.74 billion in 2022.
- 89% of eCommerce companies are investing in personalization.
Check out our article on the latest eCommerce trends to look out for in 2022 to get a sense of the industry’s future direction.
General eCommerce Statistics
This section provides stats on global eCommerce growth. Therefore, they are relevant for all online retailers regardless of where they operate.
The following are the top eCommerce statistics for general business decision-making.
- 266.7 million US shoppers are expected to buy goods and services online in 2022 (Oberlo).
In 2021, the number of global digital buyers was 2.14 billion. As of July 2022, the world population comprises over 7.9 billion people. That means at least 27% of the worldwide population shop online to fulfill their needs.
In the US alone, eCommerce sales will grow 16.1% in 2022, crossing the $1 trillion mark for the first time. This growth is expected to reach $6 trillion by 2024.
The same trend can also be seen in Europe, as the region’s eCommerce market revenue is growing by 13.86% yearly. By 2025, Europe is projected to have 564.4 million eCommerce users.
With the global eCommerce market showing no signs of slowing down within the next few years, now is the perfect time to start an online business.
- Online retail sales worldwide are projected to surpass $7 trillion by 2025 (Insider Intelligence).
Online shopping is one of the most popular activities today, especially since the pandemic has had a profound effect on mobility. The fact that 63% of shopping journeys start online further supports this claim.
This creates opportunities for online shops to enter marketplaces and generate higher revenues. You can turn new online shoppers into returning buyers by employing on-point marketing strategies and fostering an excellent customer experience.
- The electronics industry accounts for the largest share of global revenues in 2022 at $988.4 billion (DataReportal).
By generating over $988.4 billion, the consumer electronics category takes the lead in the global business-to-consumer (B2C) eCommerce markets. This number beats the fashion industry, which came first in 2021, by approximately $84 billion.
Other thriving industries include toys and personal and household care, which generate over $381.5 billion. Meanwhile, the food and beverage industries have the fastest growth, displaying a 38% and 35% revenue increase, respectively.
Despite ranking second this year, the fashion industry still generates $904.5 billion in revenue, making it prospective in the coming years. If you’re interested in this eCommerce business niche, check out our article on starting an online clothing store.
- Digital and mobile wallets accounted for nearly 45% of all global eCommerce sales (Drip).
In 2021, credit cards were the most popular online payment method worldwide, accounting for 31% of global eCommerce payments. Digital and mobile wallets ranked second with 29% in the worldwide market. However, this is predicted to change.
Digital payment systems have grown in popularity over the past few years. 51.7% of all transactions are projected to use digital payment systems by 2024.
Online stores should take advantage of this momentum and integrate popular digital wallets like PayPal and Apple Pay into their eCommerce sites. Doing so will make customers’ transactions easier, positively influencing their purchasing decisions.
- China is the largest eCommerce market (Business.com).
The country makes a significant contribution to global retail eCommerce sales. A new report finds that 67% of China’s cross-border online shoppers expect to spend more online in 2022.
As China’s population accounts for 18.47% of the world’s population, you shouldn’t underestimate its buying power.
If you’re considering entering the Chinese market, consider building a multilingual eCommerce store with a localized assortment of products. Read our article on the best WordPress translation plugins for recommended tools.
Promoting your eCommerce store via China’s most popular social media platforms like Weibo, Douyin, and WeChat can boost brand awareness in the country.
eCommerce Consumer Behaviour Statistics
Understanding consumer behavior is essential for any eCommerce strategy. It improves user experience and ensures customer satisfaction for optimal conversion rates.
By learning about your consumers’ needs and buying motives, you’ll be able to influence their purchasing decisions. It’ll also be easier to turn new buyers into loyal customers.
Here are the top five eCommerce stats about online shopping behavior and the guidelines for using them.
- The average cart abandonment rate across all industries is 69.82% (Baymard Institute).
Interestingly, mobile users display a higher cart abandonment rate of 85.65%. This is a telltale sign that you must optimize today’s eCommerce sites for mobile users.
According to Baymard Institute, the top three reasons for online shopping cart abandonment are unexpected extra costs, account creation requirements, and a slow delivery process.
Unanticipated additional charges such as shipping and taxes accounted for 48% of over 4,384 US-based digital buyers’ decision to abandon their shopping carts.
Free shipping can help reduce online shopping cart abandonment on mobile and desktop devices. If your eCommerce site has a signup system, allow users to make online purchases without registering.
- Checkout optimization can improve conversion rates by 35.26% (Baymard Institute).
17% of Baymard’s respondents have abandoned their carts due to complicated checkout processes. As European and US eCommerce sales total about $738 billion, checkout optimizations may save up to $260 billion worth of lost orders.
Optimizing your checkout process and page design is an excellent way to reduce cart abandonment. Eliminate mandatory signups, support multiple digital payment systems, and use exit-intent popups, among other best practices.
- Nine out of ten consumers read online reviews before purchasing (Oberlo).
54.7% of those with this habit tend to read at least four reviews before buying a product. Interestingly, almost half of all internet users post online reviews at least once a month.
As 97% of online shoppers that read online reviews also look for responses from online stores, responding to customer reviews can help your branding. Make an extra effort to reply to negative reviews within a week to avoid leaving a bad impression.
Unsurprisingly, 59% of online shoppers use Google to find reviews. Since online consumers usually turn to Google My Business for local business reviews, consider listing your business on the platform if you haven’t.
- 54% of consumers consider sustainable packaging when shopping online for a product (Trivium Packaging).
The global concern for inorganic waste contributes to the rising number of eco-conscious customers. In the US alone, 64% of consumers are willing to pay more for sustainable products.
The easiest way to make your business more sustainable is by going paperless or using biodegradable packaging. If you produce your products in-house, opting for eco-friendly ingredients will make your brand more appealing to eco-conscious customers.
- 40.3% of customers have significantly decreased their visits to brick-and-mortar stores due to COVID-19 (Raydiant).
This statistic shows how customers’ behavior has evolved in the past few years, providing you with another reason to start an online shop.
If you already run a physical store, consider branching into omnichannel eCommerce by providing in-person and online shopping experiences. A seamless shopping experience across multiple channels will boost your offline and online conversion rates.
Omnichannel eCommerce marketing also shows more significant results than single-channel commerce. Companies marketing on three channels or more experienced a 494% higher purchase rate than those running single-channel campaigns.
Mobile Commerce Statistics
With mobile devices becoming more accessible, mobile commerce offers abundant opportunities for eCommerce businesses to turn their website visits into purchases and increase brand awareness.
Here are the top five mobile eCommerce statistics and how to capitalize on them to influence mobile shopping decisions.
- Retail mobile shopping sales hit $359.32 billion in 2021, a 15.2% increase from 2020 (Insider Intelligence).
Global mobile commerce has a 29% growth rate, which is 7% higher than eCommerce in general. Today, mobile eCommerce accounts for over 67.2% of all online transactions.
The rapid rise of mobile usage contributes to the global mobile commerce market growth. As mobile commerce sales are projected to reach $620.97 billion by 2024, optimizing your online shop for mobile website visitors will increase overall traffic and revenue.
- The overall eCommerce revenue made through voice searches in the US is expected to reach $40 billion in 2022 (Invesp).
The accessibility of mobile devices today has contributed to the global voice commerce market growth. More people have become dependent on voice assistants as the feature allows them to control mobile gadgets without needing to type.
For this reason, consider adapting to this change by optimizing your store for voice search. Doing so will let you personalize the shopping experience of each visitor.
- The Amazon Shopping app ranks first among iOS and Android users in the US (SimilarWeb).
If running your own website seems like a hassle, consider joining online marketplaces like Amazon and building your brand there.
Alternatively, create an online store on an eCommerce website building platform that supports Amazon integration, like Hostinger’s Zyro website builder.
- The average person spends one-third of their waking hours on their mobile phone (App Annie via Forbes).
In 2021, 58% of global online visits came from mobile devices. However, the average conversion rate on desktop devices is almost twice as high as on mobile. It indicates that many consumers use mobile devices to window-shop and purchase online on their desktop devices.
63% of consumers prefer mobile apps over mobile websites because they find the former more convenient. 57% of consumers claim speed as the main reason for this preference, while 40% like that apps store their settings.
If you have a mobile online store, developing a mobile app will improve your customers’ shopping experience and increase eCommerce sales.
- 29% of all mobile users will use QR codes to pay by 2025 (Juniper Research).
In 2020, 1.5 billion people used QR codes in contactless payments. In the US alone, the usage has increased by 11% during the pandemic. To no one’s surprise, this payment method’s transaction value is predicted to reach $2.7 trillion by 2025.
There are many ways to utilize QR codes to increase traffic. For example, you can generate one for your online shop and put it on promotional materials. As people are more inclined to scan QR codes, you’ll make it easier for them to visit the shop.
If you run a physical store, supporting QR code payments will boost the in-store shopping experience. It offers more payment options, potentially influencing their buying decisions.
eCommerce Marketing Statistics
The eCommerce marketing sector has evolved over the past years. Creating on-point marketing campaigns is essential to remain relevant in this highly competitive market.
The following are eCommerce statistics to help you design the best marketing campaign.
- 38% of customers are likelier to purchase from businesses that offer live chat support (Kayako).
Live chat plays a significant role in customer experience and user engagement.
79% of businesses agreed that implementing live chat has increased their sales, revenue, and customer loyalty. This statistic aligns with the fact that about 51% of consumers are more inclined to make repeat purchases from companies with live chat support.
Despite this, 40% of consumers have low expectations regarding the quality and speed of live chat support. Around 84% of consumers have even given up on a live chat due to long wait times and poor responses.
Providing an excellent live chat experience in your store will cater to this group of consumers. If you’re planning to do so, invest in a knowledgeable support team that can provide personalized expert assistance.
Avoid giving scripted responses as they make your company’s consumer interactions impersonal. Additionally, optimize the queuing system to reduce wait times.
If your online store runs on WordPress, there are numerous great live chat plugins you can use to provide customer service.
- According to 83% of consumers, a loyalty program influences their decision to buy again from a brand (Yotpo).
Loyalty programs are another popular marketing strategy to increase conversion and customer retention rates.
With over 90% of companies having a loyalty program, the competition is fierce. Making loyalty programs work to your advantage will require lots of effort.
If you’re thinking of starting a loyalty program, consider offering immediate rewards instead of points. 79% of consumers are no longer interested in accumulating the latter.
Premium or paid loyalty programs are now a popular alternative to the conventional type. 81% of conventional loyalty members are willing to join a premium loyalty program if the included benefits are valuable.
Some popular premium loyalty program rewards include free shipping, immediate discounts, and online deals.
- 89% of eCommerce companies are investing in personalization (Spiceworks).
Impersonal website content frustrates 71% of consumers. As such, 51% of marketers say that personalization is their number one priority.
76% of consumers are more likely to consider purchasing from companies that offer a personalized customer experience. Moreover, 78% of consumers will likely repurchase from those companies.
Creating personalized marketing campaigns and shopping experiences requires accurate customer data.
Monitor how consumers interact with your online store using digital marketing tools like Google Analytics. Doing so will give you better insights into their preferences and shopping habits.
If WordPress powers your online store, there are plenty of plugins for Google Analytics that streamline the integration process.
- Email marketing ROI is 4,200% (Litmus).
In 2022, 4.26 billion people – more than half of the global population – are using emails. This number is forecasted to reach 4.6 billion by 2025, making email one of the most important digital marketing channels.
Email marketing has a high return on investment, particularly in the retail, eCommerce, and consumer goods industries. It generates $42 for every dollar invested and encourages 60% of consumers to make a purchase.
Email personalization is equally as crucial as content personalization. It increases unique open rates by 29% and unique click rates by 41%.
If you want to engage in email marketing, start by building an email list. Use email subscription tools to create signup forms and manage emails.
- Online video is projected to be the leading type of web content in 2022 (Popupsmart).
This prediction is based on the fact that 86% of businesses used video as a marketing tool in 2021. Marketers are also aware of the value of video marketing in generating retail sales, with 92% of them seeing it as a vital part of marketing strategy.
42% of businesses use live-action videos to promote their brand. 74% of those videos are explainers, educating viewers on the company’s products and services.
54% of consumers want to see more video content from a business they support. By posting short videos about your products, you don’t have to rely on online ads to attract potential customers or retain the existing ones.
Social Media Statistics for eCommerce
The number of mobile device users grows alongside social media users. As a result, social sites have become one of the best eCommerce platforms for marketing.
Here are all the facts about social eCommerce, with tips on leveraging them to improve online sales.
- An average of ten new users start using social media every second (DataReportal).
In April 2022, there were 4.65 billion social network users worldwide. 326 million new users have joined socials since April 2021.
There are six social platforms with over 1 billion monthly active users, while 17 have at least 300 million monthly active users in January 2022. Facebook is the world’s most populous social platform, with 2.912 billion monthly active users.
As over 58.4% of the world population uses social media, building a presence on these online channels can boost your brand awareness, turning visits into social commerce sales.
Add social media icons to your store to encourage customers to share their favorite products on their accounts. WordPress has many social media plugins you can install to let visitors share your products and content.
- US retail eCommerce sales on social media are expected to hit $45.74 billion in 2022 (Insider Intelligence).
More and more social platforms have launched social eCommerce features in response to this trend. Consequently, social eCommerce sales are projected to rise by 26% to $1.2 trillion by 2025.
If you’re considering advertising on social media, consider taking advantage of social eCommerce features. Facebook, for example, has the Commerce Manager tool that lets you manage shop catalogs on Facebook and Instagram.
- 90% of marketers say that social data helps them to stay ahead of their competitors (Sprout Social).
31% of consumers prefer social media the most to share feedback about a product or service, followed by email at 18%.
Social media is also the most popular channel for getting assistance from businesses – outranking dedicated customer service channels and email support.
91% of consumers who follow brands on social media visit their websites and apps, whereas 90% choose to buy from them.
86% of consumers prefer brands they follow over a competitor, with 83% going as far as recommending those brands to their friends and family.
Based on these social media eCommerce statistics, it’d be beneficial for your business to have active social media accounts. Establishing a social media presence helps build brand awareness, boost your customer experience, and increase total retail sales.
- 90% of Instagram users follow at least one brand account (Hootsuite).
Instagram’s popularity and ability to let B2C companies share photos and videos offer tons of exposure. 44% of Instagram users shop online on the platform weekly.
If you’re looking for social media platforms for brand promotion, Instagram is worth considering. Integrate Instagram plugins on your WordPress website and boost brand awareness.
- 88% of consumers consider authenticity the most crucial factor when deciding which brands to support (Stackla).
Marketers have created numerous types of content to convey authentic brand messages. Despite this, 60% of consumers think user-generated content (UGC) is the most genuine.
79% of consumers find that UGC influences their buying decisions more than influencer or branded content. 58% of shoppers have abandoned their shopping carts due to the absence of user reviews and pictures.
The best way to generate UGC involves inviting consumers to join your online community. 62% of consumers have said they are happy to join brand communities and create content for companies they believe in.
Besides providing excellent promotional material, doing so will improve customer loyalty and encourage purchases online. 61% of consumers are likelier to buy from brands that invite them to engage.
The rapid growth of online shopping has created a saturated market that’s difficult to navigate unless you keep up with the ever-evolving eCommerce industry.
Understanding your target audience and their motivation to shop online will make it easier to connect with online shoppers and turn eCommerce website visits into sales.
This article has gone over the top 25 must-know eCommerce statistics about consumer behavior, mobile commerce, social media marketing, and marketing. We have also suggested actions to leverage each statistic for increased returns.
We hope this article about eCommerce growth statistics has helped you understand the industry’s current state. If you have any questions or suggestions, please leave them in the comments section below.