Promoting your website is a sure way to bring traffic. There are a lot of options for promotion. Some of them don’t require you to spend a penny! In this article, we’ll teach you how to promote your website for free.
Why Bother Promoting Your Website?
Your website has to gain a lot of traffic in order to grow. As a result, promoting it becomes crucial.
There are no boundaries to the types of websites that need promotion. Whether it’s a local business’ website, an ecommerce site, a blog, or even a non-profit organization site. They all need promotion to get more exposure.
Each form of promotion holds the same destination, which is to get more traffic from your targeted audience.
For example, let’s say you have an ecommerce site that specializes in selling backpacks. In this case, you need to get your targeted customers to visit your site. Therefore, you have to promote your site so that your brand could be exposed.
Moreover, if your store is already expanding, the traffic that you get can be converted into more sales.
Among various types of promotion available, there are some paid options, such as Google Adwords or Youtube ads. You can also promote your website by choosing these paid options. Learn more about them from our social media marketing guide.
But, if you are interested in promoting your website without spending, keep on reading!
10 Free Ways to Promote a Website
Even though these methods bring traffic without any cost, you still have to put effort into them. Aside from that, you are not required to choose only one method listed below – you can, and should, combine them.
Choose what you think will suit your site best. So, without any further ado, here is the list of best ways to promote a website for free:
If you decide to start a blog on your website, you’ll be able to drive more traffic by creating interesting content. Providing an audience something they can enjoy on your website will make them more likely to come back, and if you’re lucky – they will recommend your blog to others!
That’s why you have to create high-quality content that is likable and relevant to your target audience. You can achieve that by making sure that it is either entertaining, educational, or inspiring.
However, that is not the sole benefit of blogging. By having a blog on your website, you can also make your site rank higher on the search engine results pages. Especially if your content is able to solve the problems of your targeted audience.
To optimize a site’s rank with a blog, you can harness the power of SEO (Search Engine Optimization) by aligning content with subjects that your audience might look for in the search engine.
In order to perform well on the search engine, you can use some keyword tools such as the Google search console to assist research.The good news is, you can reap the benefits of blogging not only from your website but also from others. This is called guest blogging.
So, what exactly is guest blogging? As the name implies, you will become a guest author who writes for another blog.
But how will this method benefit you? Simple, you are able to subtly promote your content and blog, also build backlinks on another platform. This will definitely broaden your reach of audiences.
Of course, you have to choose wisely where you decide to guest blog. You need to write on a blog that is regularly visited by your target audience. Otherwise, everything that you write will go to the wrong crowd, that may not be interested in your site.
The point is, you have to produce high-quality original content that is enjoyable and relevant to your target audience. You need to keep this in mind wherever you write, whether it’s on your own blog or someone else’s.
2. Email Marketing
Do you want to promote a website and engage better with your target audience? Well, you can do it with email marketing.
What can you achieve by sending emails to your audience?
The emails that you send must be tailored to their respective taste. If they subscribed to you because they want to be smarter, then educate them. Or if they subscribed to you due to promotional offers, then send them your discount updates.
Before you do all this, you have to build an email list, containing the addresses you’ll be sending content to.
Give your audience an opt-in form on your site which they can fill if they want to get your emails regularly. Finally, you just have to adjust what you will send to them based on their needs.
You can conduct automated email marketing campaigns by using email marketing services. Most of them are paid, but there are some that provide a free plan as well, such as MailChimp and SendInBlue.Read our article about email marketing to learn more about it.
3. Search Engine Listing
You can gain more advantage by listing your website in search engines, such as Google, Yahoo, or Bing. If your site is indexed by those sites, it is possible that you will get more traffic out of it.
But, to be regularly indexed by the search engine, you have to provide fresh content regularly. Search engine results pages will always show the most relevant content. That’s why you have to keep updating it.
Making use of search engine listing is entirely free. You can also submit your site manually to make sure your web page can be shown in the search engine’s index. For example, you can submit your site to Google via this tool.
Have you ever seen a promotion which offers some merchandise for free? That’s called a giveaway. It is intended to gain attention from the targeted audience, and at the same time, introducing the website and its product or service to the public.
This method can be used as a way to get instant views. For example, you can offer people an e-book on your site for free. Then, people might get interested and visit your website to get the free e-book. This kind of exposure is what to expect from giveaway promotions.
If you have gained a lot of attention, then it is up to you to sustain the high traffic. You can choose to expose your visitors to a lot of enticing content on your site while you still have the momentum or let the instant views slide by easily. Consider your plan wisely when you pick the giveaway plan.
It is widely known that Facebook is a great way to promote a website, due to its versatile features which allow members to promote easily.
One of the often used features is Facebook Pages. You could set up a profile for your site, then start producing content and provide your audience updates to help them find you. That way, you can also interact with them.
You can also build a reputation on your Facebook page. The number of likes and the context of comments in your posts can be considered as indicators to show whether your audiences like your site or not.
Another feature of Facebook that you can use to promote a website is Facebook groups. You can create a group in which your audience can ask anything directly. If you build communication well, they might be loyal due to good responses.Aside from its free features, Facebook also provides a paid option called Facebook ads. It operates similarly to Google Adwords. Because it is based on a pay-per-click system. Overall, Facebook marketing is a great method to promote a website, especially if you need a simple way to gain exposure.
If you aim to have a good promotion result on a simple platform, then Twitter has to be your choice.Twitter is known for its simplicity, it allows users to submit bite-sized information, and it works like a charm.
On this platform, you can share various content to grab your audience’s attention, while targeting the right hashtags. Whether it’s filled with information or promotion. The thing is, you have to make sure that your post really represents what your site offers.
There’s a feature on Twitter that you can use to complement your posts, called Twitter cards. It allows the user’s posts to hold different types of attachments such as links to your site, photos, or videos. This can be used to make your promotion posts on Twitter more comprehensive.
Instagram is one of the most popular social media platforms. It has 1 billion active users which made it a great potential platform for promotion.
You can promote a website by posting visually compelling content on your page. Make sure that your posts have engaging captions and hashtags. that can help your target audience find you easily.
Aside from regular posting, you can also use Instagram stories to use your daily promotion in the form of pictures or videos. Although your stories will expire in 24 hours, it’s a good way to share moments and campaigns.
If you want to promote a website through video of a longer duration, you can use IGTV. It is a new feature which allows users to post videos longer than a regular post or Instagram story.
If you want to attract your audience’s attention with videos, you can try video marketing. The most popular platform for this is Youtube.
Is it a good choice to promote your website on Youtube? Indeed, experts say that in an average month, 8 out of 10 people watch Youtube.
There are a lot of things that you can get by promoting a website on YouTube. For example, share videos on your social media platforms or blog posts.
YouTube is also a great place for diverse content. Everything, from introducing your site to collaborating with other YouTube content creators can be incredibly useful.
There’s also a way to measure how well your promotion is working. You can get a closer look by using Youtube Analytics. You can check the number of total views on your videos, the number of your channel’s subscribers, and the impressions on your channel.
Reddit is a site where you can discuss nearly any kind of topic. The most important thing to know before entering this platform is understanding its structure and what niche you want to go to.
For example, if your website is about book reviews, you have to approach a subreddit which contains book enthusiasts.The good thing is that you can easily find your niche due to Reddit’s diverse subreddit system that covers thousands of specific topics.
Sadly, with Reddit you can’t just blatantly promote a website. There are rules and moderation in every subreddit that you have to comply with.
Therefore, you have to take a subtle approach in your targeted subreddit, blend in with the community. If you have earned a good reputation from the number of upvotes that you get (or in Reddit terms – karma), then you can start introducing your site. There’s always the option of being straight-forward and asking what users think about your site too.
Alternatively, if you represent a better-known brand, you can host Ask Me Anything sessions, where Reddit users can interact with you by asking questions they care about.
Quora is different compared to previous platforms. Because it has a question-and-answer concept. You can submit a question or answer people’s questions.What will you get from a question-and-answer site? With this platform, there would be people who ask questions about things that are related to what your site offers. That’s why it is a great chance to interact with your target audience.
For instance, if you are a fashion blogger, then you can answer questions that are related to that subject, building a reputation.
In other words, you have to take a closer look at people’s problems and answer them thoroughly. Don’t forget to include a link to your site in your answer, if your readers are interested to delve into the subject further.
Keep in mind that you can’t promote a website on Quora blatantly. People go there to get a solution, not an advertisement.
No matter what kind of site you have, promoting it will bring you a great benefit. Especially if you can do it for free. That’s why in this article, we show you the best 10 ways to promote your site free, let’s recap:
- Blogging – is a good way to share your content and get your site higher on the search engine results page.
- Email Marketing – will help you to sustain your relationship with the target audience.
- Search Engine Listing – can help you to get your site indexed by search engines.
- Giveaways – can be used as a way to get high traffic.
- Facebook – is a platform that has diverse features to use in order to promote a website.
- Twitter – puts simplicity above others and could ease your promotion efforts.
- Instagram – will support you in sharing visually compelling content.
- Youtube – is the best platform for video marketing.
- Reddit – can provide a way to interact with your target audience through its subreddits.
- Quora – will allow you to solve your audience’s problem directly while promoting your site and credibility along the way.
There you have it! Now you can start promoting your website to earn as much traffic as you can!