Sep 28, 2023
10+ AI Marketing Tools to Grow Your Business: Improve SEO, Personalization, and Automation
The rapidly evolving AI technology helps businesses understand their audience better, streamline their processes, and ultimately, grow. In this guide, we explore some of the best AI marketing tools that can help you supercharge your marketing strategy.
We will review tools that effectively aid in content creation, SEO, personalization, and automation. Whether you’re an established business or a startup, our guide will help you navigate the landscape of AI marketing tools and make the best choice for your needs.
Top 10+ AI Marketing Tools
AI tools utilize artificial intelligence and machine learning algorithms to automate and enhance various aspects of a marketing strategy. They can simplify tasks like data analysis, content generation, SEO, and customer segmentation, saving both time and resources.
We will delve deeper into some of the top AI-powered marketing tools available and help you choose the right one for your business.
To get the most out of these tools, we recommend creating a website first, as many of these marketing activities rely on one to work.
- Rating: 4.3/5
- Best for: Inbound marketing
- Price: Free basic plan, paid plans start from $50/month
As artificial intelligence marketing tools go, HubSpot’s inbound marketing software uses AI technology to attract potential customers, convert leads, and close sales. It’s an excellent tool for managing multiple marketing platforms from a single dashboard, including content marketing, social media marketing, SEO, and more.
Whether you are managing email campaigns or creating targeted social media content, HubSpot’s AI-powered tools automate and simplify the process. Its built-in editor enables you to create SEO-optimized content and landing pages that rank well on search engines. HubSpot also offers analytics for actionable insights to improve your marketing campaigns.
- AI inbound marketing tools
- Comprehensive CRM integration
- A/B campaign testing
- Conversion optimization tools for improved lead generation
- Content strategy and creation tools for SEO
- While HubSpot offers a robust feature set, it can be too expensive for small businesses and freelancers
- Rating: 4.5/5
- Best for: SEO, content marketing, social media management
- Price: Free trial, paid plans start from $99.95/month
SEMRush, a well-known AI marketing tool, is a comprehensive platform built for digital marketing campaign management. It’s an AI marketing tool that helps you set up and manage SEO, content marketing, and social media campaigns.
SEMRush has various AI-powered features, such as the keyword magic tool and content marketing toolkit, helping you speed up your content creation process. This marketing AI tool also gives you insights into campaign performance, enabling you to optimize your marketing efforts and generate content optimized for search engines effectively.
- Comprehensive SEO tool suite for doing site audit, keyword research, backlink analysis, and more
- Content marketing toolkit for content creation and optimization
- Social media scheduler and tracker
- PPC keyword tool to optimize your ad campaigns
- As a comprehensive artificial intelligence marketing tool, SEMRush requires a steep learning curve for beginners
- The pricing can also be hard to fight into a tighter budget
- Rating: 4.5/5
- Best for: AI Content Creation & Marketing
- Price: Plans start from $36/month (includes 5 user seats)
When it comes to scaling up content production, you shouldn’t have to sacrifice quality. Narrato AI is a powerful AI content creation software that can help you consistently churn out top-notch content at scale.
The AI content assistant on the platform offers a variety of AI tools and over 100+ AI writing templates.The AI writer can generate high-quality, SEO-friendly text for blogs, copy, product descriptions, emails, social media and more. The most interesting feature, however, is the AI Content Genie that creates weekly social posts and blog posts based on your recently published content, on-demand or automatically.
Besides these AI tools, Narrato offers tons of other features to manage every aspect of your content processes, from planning, publishing, to project and team management.
- AI Content Genie for content creation on autopilot
- Advanced AI tools for content ideation, text generation, content optimization, and SEO optimization
AI text-to-image generator for custom images in various styles
- Social media scheduler and planner
- Automated publishing to any CMS or platform
- Content calendar, custom content templates, and style guides for better content planning
- In-line comments and @mentions to enhance content collaboration
- In-built plagiarism checker
- Narrato AI image generator can create unique AI images, but it doesn’t come with an option to customize the resolution of images.
Seventh Sense Stats:
- Rating: 4.4/5
- Best for: Email marketing
- Price: HubSpot integration plans start from $64/month
If you’re looking for AI email marketing tools, Seventh Sense could be an idea tool for you. This AI email marketing tool analyzes customer data to optimize email delivery times. It uses artificial intelligence and machine learning to study your audience’s engagement habits, helping you improve open rates and maximize your email marketing campaigns’ effectiveness.
With Seventh Sense, you can analyze customer data and draw actionable insights to improve your email campaign strategies. Whether you’re a digital advertising agency or a software development company, this AI-powered tool can help you transform your email marketing strategy and enhance customer engagement.
- AI-driven email marketing tools
- Personalization features for targeted marketing
- Email delivery optimization based on user behavior
- Analytics and insights for improved campaign performance
- Integration with popular email marketing platforms like HubSpot and Marketo
- Unlike many other AI tools for marketing, Seventh Sense only focuses on email marketing, which might be limiting for businesses seeking a more comprehensive marketing tool
- Rating: 4.2/5
- Best for: Email and social media marketing
- Price: Plans start from $500/month
As one of the new AI marketing tools on the market, Phrasee leverages the power of AI for brand language optimization across your email campaigns, landing pages, and social media posts. Its machine learning algorithms generate and optimize marketing language, helping to increase engagement and conversion rates.
Whether it’s writing email subject lines, social media captions, or push notifications, Phrasee’s AI writing can help transform your campaign performance. This AI-powered tool generates brand language that resonates with your target audience, helping you to provide customers with more personalized experiences.
- AI-driven language generation and optimization
- Multichannel marketing support, including email and social media
- Advanced analytics for campaign performance
- Integration with popular email marketing platforms
- Personalization features for enhanced client engagement
- Phrasee is specifically geared towards language optimization, meaning businesses looking for broader marketing support may need to supplement it with other artificial intelligence tools
- Rating: 4.3/5
- Best for: Conversion rate optimization
- Price: Freemium, paid plans start from $79/month
Optimizely is one of the best AI marketing tools for conversion rate optimization. Its AI-powered A/B testing features offer easy-to-understand insights that help drive targeted marketing strategies and improve your conversion rates. The platform also has many other features like personalization and customer segmentation, making it a versatile AI tool for marketing teams looking to improve their digital marketing campaigns.
- Split testing to determine the most effective digital marketing strategies
- AI-driven personalization to deliver the right message to the right audience
- Customer segmentation features to understand your target audience better
- Advanced analytics and data visualization to draw data-driven conclusions
- While Optimizely is excellent for split testing, users have reported that the analytics dashboard can be somewhat complex and overwhelming to navigate
- Rating: 4.4/5
- Best for: Strategy and SEO
- Price: Freemium, paid plans start from $149/month
MarketMuse uses artificial intelligence to guide your content marketing strategy, offering valuable insights to help you dominate search engine rankings. As content marketing tools go, MarketMuse analyzes your existing content, identifies content gaps, and suggests opportunities for improvement. The tool helps you generate SEO-optimized content that also resonates with your target audience.
As one of the leading AI marketing tools, MarketMuse’s predictive analytics capabilities allow you to forecast the performance of your content even before you publish it. With this data-driven approach, you can make more informed decisions, tailoring your content to meet your audience’s needs and overall improve your digital marketing campaigns.
- AI-driven content research and optimization
- Competitor analysis for improved marketing strategy
- AI-driven content briefs to assist in creating high-quality, targeted content
- Predictive content scoring for data-driven content planning
- Content inventory and tracking for comprehensive insights
- The paid plans have a high price point, especially for small businesses with tight budgets
- Rating: 4.3/5
- Best for: Market intelligence and competitor analysis
- Price: Contact for a quote
Crayon, an AI-powered marketing tool, takes market intelligence to the next level. It tracks and analyzes your competitors’ digital footprints, giving your marketing team a comprehensive view of the market landscape. These competitive insights aid you in crafting effective marketing strategies and help you stay ahead of the competition.
With Crayon, you can monitor your competitors’ website updates, social media posts, and more in one place. The tool helps you understand your competitors’ marketing activities, enabling your team to respond swiftly to market changes.
- AI-driven market and competitive analysis
- Monitoring of over 100 different types of data online
- Alerts for key market changes and updates
- Detailed competitor profiling for better market positioning
- In-depth insights for strategic decision-making
- While Crayon offers a wealth of data, it might be overwhelming for some users, particularly those new to market intelligence tools
- Rating: 4.4/5
- Best for: Customer engagement, chatbots, sales
- Price: Free trial, paid plans starting from $2,500/month
Drift is an AI marketing tool built to improve overall client engagement. With Drift, you can use AI-powered chatbots to interact with potential customers in real-time on your website.
Drift collects data on how well the user interactions go, helping you optimize the tool and provide a better and more personalized customer experience overall. It’s a perfect AI tool for those looking to streamline their social media management and marketing tasks while focusing on real-time client engagement.
- AI chatbots for real-time engagement with customers
- Sales sequence to automate your email campaigns
- Conversation analysis to draw actionable insights
- Integration with multiple platforms for efficient social media management
- Drift’s AI chatbots, while powerful, can sometimes struggle with understanding complex customer queries, which could lead to customer frustration
10. RAD AI
RAD AI Stats:
- Rating: 4.1/5
- Best for: Influencer marketing
- Price: Contact for a quote
RAD AI is a cutting-edge AI marketing tool specializing in influencer marketing. Powered by artificial intelligence and advanced algorithms, RAD AI streamlines how brands approach influencer campaigns.
The tool helps marketers understand which influencers work best for their products and campaigns, resulting in more impactful campaigns. RAD AI analyzes vast amounts of data to identify the most suitable influencers for your brand, ensuring maximum reach and engagement.
- Smart influencer discovery and vetting
- Data-driven influencer matching for optimal brand alignment
- Automated campaign management and tracking
- Real-time performance analytics and reporting
- Integration with popular social media platforms and CRM systems
- RAD AI primarily focuses on influencer marketing and doesn’t offer a wide range of features for other marketing aspects
- Rating: 4.2/5
- Best for: SEO, content marketing strategy
- Price: Freemium, paid plans start from $49/month
CanIRank is an AI-powered SEO tool that helps you optimize your content for search engines. The tool uses machine learning to analyze your website against those ranking on the first page of search results, providing suggestions for improving your search engine ranking.
It’s an ideal budget-friendly AI marketing tool for marketing teams or online hustlers interested in a data-driven approach to SEO and content strategy.
- SEO recommendations based on AI analysis of top-ranking pages
- Keyword research to find opportunities and optimize content strategy
- Link-building opportunities to improve your search engine rankings
- Built-in editor to generate SEO-optimized content
- CanIRank, while an efficient tool for SEO, lacks some features like a site-wide audit or backlink analysis that are offered by other SEO-focused AI tools
- Rating: 4.6/5
- Best for: On-page SEO optimization
- Price: Paid plans start from $19/month
Surfer SEO is a powerful AI-driven marketing tool that focuses on optimizing on-page SEO elements to improve page rankings in search results and increase organic traffic. With its advanced algorithms and data-driven insights, Surfer SEO provides actionable recommendations to enhance your website’s visibility and performance.
Surfer SEO helps you analyze and compare your content against top-performing pages. The tool provides detailed reports and metrics on keyword usage, content length, heading structure, and other crucial factors influencing search rankings. By leveraging the suggestions, you can fine-tune your content for maximum impact.
- AI-driven on-page SEO analysis and optimization
- In-depth reports and metrics for content improvement
- Content editor with keyword suggestions and readability analysis
- Competitor analysis and comparison for benchmarking
- Integration with popular SEO tools and platforms
- While Surfer SEO excels in on-page SEO optimization, its AI content generator isn’t as advanced as other natural language processing models
13. Jasper AI
Jasper AI Stats:
- Rating: 4.4/5
- Best for: Content
- Price: Paid plans start from $49/month
Jasper AI is an innovative AI marketing tool that excels in AI-powered content creation. With its advanced natural language processing and machine learning capabilities, Jasper AI helps businesses generate high-quality marketing content.
Jasper AI offers a range of features to optimize content creation. It suggests relevant topics, headlines, and keywords based on industry trends and user behavior analysis. The tool provides detailed recommendations for improving readability, tone, and structure, ensuring that your content is both informative and engaging.
By harnessing Jasper AI’s capabilities, businesses can save valuable time and resources while producing high-quality content at scale. The tool streamlines the content creation workflow, allowing marketers to focus on strategic planning and tasks requiring creativity.
- AI-powered content creation and optimization
- Data-driven topic suggestions and keyword analysis
- Enhanced readability and tone recommendations
- Streamlined content creation workflow
- While Jasper AI is great at generating content, it’s likely that you still need to employ human writers to edit and proofread the AI-generated content before it’s ready for publication
The Benefits of AI Marketing Tools
AI marketing tools provide numerous benefits that can enhance your marketing efforts. Here’s why you should consider incorporating these tools into your strategy:
AI tools analyze vast amounts of customer data and draw actionable conclusions, helping you make data-driven decisions. By leveraging AI’s predictive capabilities, you can identify patterns, trends, and customer preferences to optimize your marketing campaigns and achieve better results.
By automating repetitive tasks such as email campaigns, social media posts, and content creation, AI software can save you time and resources. With AI handling these tasks, you and your team can focus on other important aspects of your business, such as strategy development, creative content creation, and building customer relationships.
AI-powered solutions can analyze customer behavior, preferences, and purchase history to provide personalized experiences. By tailoring your marketing messages and offers to individual customers, you can increase engagement, build stronger relationships, and drive higher conversion rates. AI-based personalization can help you deliver the right message to the right customer at the right time.
AI tools provide insights into market trends and competitor strategies, giving you a competitive advantage. With AI-driven competitive analysis, you can identify opportunities, monitor your competitors’ activities, and adapt your strategies accordingly. By staying ahead of the competition, you can position your brand effectively and capture more market share.
Improved Customer Experience
AI tools like chatbots and virtual assistants can provide immediate customer support and assistance. They can handle common queries and guide your customers through the buying process. By offering real-time, personalized assistance, you can enhance the overall customer experience, leading to increased customer satisfaction and retention.
Optimized Resource Allocation
AI marketing tools can analyze and optimize your marketing budget, allowing you to allocate resources more effectively. By identifying the most effective channels and campaigns, you can allocate your budget strategically and maximize your return on investment (ROI).
How to Choose the Suitable AI Marketing Tools
The right AI marketing tool can significantly impact your marketing efforts. Here are some factors to consider when choosing an AI marketing tool:
Your Marketing Goals
Identify your specific marketing objectives – for example, you might want to focus on increasing website traffic, improving conversion rates, or enhancing engagement. Understand the areas where AI tools can provide the most value and support your goals effectively.
Ease of Use and Integration
Look for AI tools that are user-friendly and easy to integrate into your existing marketing workflows. It’s also important to consider the tool’s compatibility with your existing systems and the level of technical expertise required to implement and operate the tool effectively.
Budget and ROI
Consider your budget and the pricing structure of the AI tool. Evaluate the value each tool provides in relation to its cost and how it aligns with your financial resources. Additionally, assess the potential return on investment (ROI) the tool can generate for your marketing tasks.
Features and Functionality
Pay attention to the features and functionalities of different AI marketing tools. Look for tools that offer the specific capabilities you need, such as predictive analytics, customer segmentation, content generation, or campaign optimization. For example, if your main focus is on omnichannel marketing that relies on behavioral targeting, you should look for tools that support this. Also, consider whether the tool provides comprehensive enough reporting and analytics to effectively measure the impact of your marketing initiatives.
Reviews and Ratings
Research the reputation and track record of the tool provider. Read user reviews, case studies, and testimonials to gain insights into the platform’s customer support, reliability, and responsiveness. Ensure that the tool provider offers adequate support and resources to assist you in effectively implementing and utilizing the tool.
Scalability and Flexibility
Consider the scalability of the AI tool and its ability to grow with your business. Evaluate whether the tool can adapt to your changing marketing needs and accommodate future expansions or adjustments to your strategies.
Remember, the goal is not to replace your marketing team with AI but to provide them with tools to enhance their productivity and decision-making capabilities. With the right AI tool, your team can better optimize various marketing tasks and deliver better results.
AI marketing tools are revolutionizing the marketing industry, offering unprecedented capabilities for automation, personalization, and data analysis. The right AI tool can transform your marketing campaigns, provide better insights and efficiency, and increase your bottom line.
By understanding your marketing needs and goals, you can choose the best AI marketing tool to boost your marketing strategies. From content creation to social media management and client engagement, AI has the potential to significantly improve your campaigns.
AI Marketing Tools FAQs
Find answers to common questions about AI marketing tools.
What Is an AI Marketing Tool?
An AI marketing tool is a software solution that uses artificial intelligence technology to automate, optimize, and analyze marketing activities. These tools can perform a range of tasks, from content creation and client segmentation to predictive analytics and more.
What Are the Benefits of Using an AI Marketing Tool?
AI marketing tools provide data-driven insights, automate tasks, personalize customer experiences, and boost decision-making. This enhances efficiency, effectiveness, and ROI in your marketing campaigns.
How Many AI Marketing Tools Should I Use?
There’s no set number, but it’s advisable to start with one or two AI marketing tools that best fit your needs. As you grow and your requirements change, you can consider adding more.