How Much Does It Cost to Build a Website?

Building a website can cost anywhere between $100 to several thousand dollars a year. However, the exact cost of a website will depend on many factors.

This article will explore each factor contributing to the total cost of building a website, whether you plan to use WordPress, a website builder, or hire a web developer.

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If you’re on a budget, don’t fret. This article also provides practical tips to reduce website costs and calculate your spending more efficiently.

What Factors Affect Website Cost?

Every site has different needs. Some websites only need basic functionality, while others require specific and often costly features.

Therefore, how much does it cost to build a website? You’ll have to determine your website’s needs first. We’ve categorized website needs into six categories:

  1. Website essentials. The fundamental requirements to build a website, such as a domain name, a web hosting plan, and an SSL certificate. A domain name is your website’s custom address (e.g.,, while a web hosting plan is a rentable server space to store your site. Lastly, SSL encrypts the data on your site, making it more secure.
  2. Website design. How your site looks significantly impacts user experience. Consider the cost of a theme, a template, or a professional web designer. The more complex and unique a web design is, the higher your website costs.
  3. eCommerce functionality. To run a business website, you need features like stock management, payment gateways, shipping options, and product pages. The website cost of an online store is often higher due to these additional features.
  4. Plugins or add-ons. Some websites need plugins or add-ons to make them more functional. Premium plugins or add-ons offer advanced features at a higher cost. The more features you need on a website, the more you will have to spend.
  5. Marketing and SEO. To drive traffic to your website, you’ll need to promote it using marketing and search engine optimization (SEO) strategies. Dedicate time, energy, and money to apply proper marketing and SEO best practices for your site. Alternatively, hire professional marketers and SEO experts. If you go for complex, multi-channel strategies, your website cost will be higher.
  6. Maintenance. A website isn’t a one-off project. It’s important to perform regular site maintenance to make sure it’s always running smoothly. Use free or paid tools to automate site maintenance or hire an expert to do the job for you. The more elaborate your maintenance routine is, the more you will need to spend.

If you find that your website cost is too high, there could be two main reasons. One, your site simply needs more resources and features than average. Or two, you’re spending more than you need to.

We will explain various options for fulfilling your website needs in the following sections. By familiarizing yourself with the existing options, you’ll be able to budget your website more efficiently.

Let’s go through the three main options to build a website and their estimated costs.

Option 1: Make a WordPress Website

The homepage of

WordPress is a popular and free content management system (CMS) for building a website. According to W3Techs, around 40% of all websites are built on WordPress.

The main reason for WordPress’s popularity is its outstanding flexibility. You can fine-tune nearly every aspect of a WordPress site, from its features to how much money you want to spend on building one.

The price of WordPress sites varies as every site’s total cost depends on its type, scale, and set of features.

If you’re a complete beginner with no prior website building knowledge, using WordPress will require a bit of learning. However, if complete freedom when creating a website is a top priority, learning WordPress is definitely worth the time and energy.

Here are the pros and cons of building a website on WordPress:


  • Outstanding flexibility. You have complete freedom to build a professional website that’ll fit your exact needs and budget. If your needs and budget change over time, you can alter the site as needed.
  • More affordable. Compared to other options, the long-term cost of WordPress websites can be lower.


  • Steep learning curve. It can take some time for beginners to understand how to build and manage a WordPress website.
  • No dedicated support. doesn’t provide customer support. However, some hosting companies offer WordPress support.

To learn how much it costs to build a website on WordPress, let’s look at some of the main factors behind it.

1. Website Essentials

While WordPress itself is free, you must first purchase a domain name and a web hosting plan before building a website.

Domain prices range from $10-$20/year. Domain names with a popular extension like .com are usually more expensive due to their perceived worth.

You can check the availability of domains using a tool like our domain checker.

Domain Name Checker

Instantly check domain name availability.

Go to domain registrars like Google Domains or Namecheap to purchase a domain name. Many hosting companies, including Hostinger, are also domain registrars. We bundle many of our hosting plans with a free domain name.

Your web hosting costs will depend on which provider and plan you choose. Conduct proper research to find an affordable yet powerful web hosting service. This way, you’ll be able to allocate more money to other WordPress needs like themes and plugins.

Many entry-level users gravitate towards shared hosting since it’s the most affordable option. The average price of shared hosting plans is around $3-$10/month.

On the other hand, premium hosting plans on cloud or VPS (virtual private server) infrastructures can cost around $10-70/month or more.

Some hosting companies offer plans specifically designed for WordPress websites. Hostinger offers various WordPress hosting plans that cater to different needs, starting at RM8.99/month.

Plan Features
SSD Storage
Free domain



30 GB



100 GB



200 GB



200 GB

Besides a domain name and hosting, you’ll also need SSL for your WordPress site.

An SSL certificate enables HTTPS on your website, which is a more secure version of HTTP.

HTTPS encrypts the data exchanged between a web browser and server, ensuring private communication between websites and visitors. Websites with no SSL often drive away traffic because they’re not trustworthy nor search engine-friendly.

Many hosting companies, including Hostinger, also include a free SSL certificate with their hosting plans. If you want to build a small business website on a tight budget, these plans can reduce your total cost.

However, large-scale companies might need to purchase an SSL with a higher level of validation and better liability protection. These paid SSLs can cost around $8-1,000/year.

2. Website Design

WordPress offers complete freedom when customizing a website’s design elements, giving you more control over website design costs.

You can code the design yourself if you’re well-versed in web design and development languages like HTML, CSS, and JavaScript. If you’re not a web design pro, WordPress still has many options for your website.

With WordPress themes, transform the look and feel of your site quickly and simply. There are thousands of free and premium themes available.

Free WordPress themes might work fine for small websites, but they have fewer features than a premium theme.

Premium themes usually include extensive customization options such as a drag-and-drop builder, free plugins, demo templates, and dedicated support. They are also more professional-looking, which can elevate your brand image.

You can get a free or premium WordPress theme from the official theme directory or third-party marketplaces like Envato Elements, ThemeForest, and MOJO Marketplace. Premium WordPress themes cost $57.54 on average. WordPress theme directory.

Popular WordPress themes shown on the WordPress dashboard

Customize a website’s design further by getting additional elements, such as fonts, icon sets, and logo templates from marketplaces like TemplateMonster.

These design elements vary in price, but you should expect to pay around $5-20 for each.

If you need a custom WordPress theme for your website, you can hire a WordPress web designer or developer. The fee will vary depending on their skill set and the project’s scale.

The average cost of experienced freelance web designers is about $75/hour. If your custom-built website takes a while to complete, the total price can amount to $5,000$15,000. Compared to freelance web designers, web design agencies charge higher costs.

Hiring a freelancer is a great way to minimize a small project’s total design cost.

Freelance marketplaces like Upwork are great for finding candidates. To choose the best web designer for your site, thoroughly check their portfolio, qualifications, and customer reviews. You can also conduct a chat or video interview with the candidate.

3. eCommerce Functionality

WordPress is a powerful platform for eCommerce activities of any scale. You can add eCommerce functionality to your business website using different WordPress plugins.

To learn how much it costs to build an eCommerce website on WordPress, you must first know which eCommerce plugin to choose.

Choose your eCommerce plugin based on your budget, business needs, and online store type.

A good eCommerce plugin adds features that transform your site into a fully-functional online store. It helps you handle business tasks such as payments, taxation, shipment tracking, and stock management.

A small business website will be cheaper since it requires fewer resources. On the other hand, an advanced website for a large business costs much higher.

Let’s take a look at some of the options:

  • WooCommerce. A free and open-source eCommerce plugin for WordPress. With five million+ active installations, it is the most popular eCommerce plugin. Hundreds of extensions are available, making it easy to add more features to your online store. Expect to pay $30-250/year for a paid WooCommerce extension.
  • Ecwid. An easy-to-use eCommerce solution that you can integrate into various platforms, including WordPress. The free plan has the basic website features for a WordPress online store. Starting at $12.50/month, the paid plans provide dedicated support and multi-channel selling on Instagram, Facebook, Amazon, and eBay.
  • Easy Digital Downloads. A feature-rich eCommerce plugin designed for selling digital products like software, music, and eBooks. Customize your digital online store using extensions from the Easy Digital Downloads marketplace or third-party sources. The core plugin is free, but you can upgrade to the premium plans starting at $99.50/year to unlock advanced marketing features.

4. Plugins and Add-Ons

WordPress plugins let you add more features to your site without coding. All you have to do is find the plugin you want, install it on the website, and activate it.

Popular WordPress plugins shown on the WordPress dashboard

There are 59,000+ plugins in the official WordPress plugins directory. These plugins fulfill different needs and purposes – here are some of the categories they cover:

  • Comments. To manage the comments section, protect the site from spam, and automate replies.
  • PDF viewers. For embedding PDF documents into the site.
  • Bookings. To help website visitors book reservations and appointments.
  • Real estate. Lets you add property listings, mortgage calculators, automatic maps, and other features essential for a real estate business site.
  • Menus. To add extra functionality and aesthetic elements to a site’s default menu bar.
  • Instagram integration. To showcase Instagram feeds on a website.
  • Google Analytics. Lets you integrate Google Analytics for monitoring site performance.
  • Reviews. For adding product reviews and business evaluations to your website.
  • Website migration. Lets you migrate data from an old website to a new one.
  • Project management. For planning, organizing, and monitoring projects on your site.
  • Donations. To add a donation button so that visitors can directly support a site.
  • Popups. To add popups on a site’s pages, directing visitors’ attention to specific content such as the company newsletter or promotions.

WordPress also lets you download and install plugins from third-party sources. Be sure to get plugins from trusted sources to avoid errors and security issues on the website.

You can use free, freemium, or premium plugins on the website. Free plugins offer basic functionality. In comparison, premium plugins provide richer features, and they cost $49-$199/year on average.

5. Marketing and SEO

Although WordPress core is already SEO-friendly, most sites need extra help to compete for traffic and sales. Fortunately, many tools can help you apply the best marketing and SEO techniques to your WordPress website.

Marketing and SEO costs vary depending on your business needs and the strategy’s complexity. To find out the cost of your website’s marketing and SEO strategy, you must first decide whether you want to execute it yourself or hire a professional.

Hiring a digital marketer and SEO expert is often more costly. Freelance digital marketers charge around $40/hour, while agencies charge about $250/hour.

The do-it-yourself approach involves using SEO plugins, tools, and ads. You’ll be putting in more work, but it’s more flexible budget-wise. Here are some DIY strategies to market your own site:

  • SEO. Use SEO tools like Ahrefs (from $99/month), Mangools (from $29.90/month), or SEMrush (from $119.95/month) to plan and monitor your SEO strategies. WordPress also provides excellent free plugins to increase organic traffic, like Yoast SEO or All In One SEO.
  • Email marketing. Increase, retain and update your site’s followers by sending content straight to their mailboxes. Use freemium email marketing plugins like Mailchimp for WordPress, Jackmail, or Newsletter.
  • Social media marketing. Promote your content to large audiences on social networks like Twitter, Facebook, Instagram, and LinkedIn. Use freemium social media integration plugins and tools like Blog2Social, Social Media Share Buttons, or Add To Any.
  • Affiliate marketing. Get influential affiliates to promote your website for a commission. You can start an in-house affiliate program or sign up for an affiliate network like LinkConnector or Fintel Connect. Use affiliate marketing plugins like AffiliateWP (from $149.50/year) or ThirstyAffiliates (freemium) to manage your affiliate links.
  • Pay-per-click (PPC) ads. Get ad networks like Google Ads or Facebook Ads to promote your site in exchange for pay-per-click. The cost-per-click (CPC) varies depending on your industry or niche. The average cost of Google Ads and Facebook Ads is $2.69 and $3.77 per click, respectively.
  • Landing page. Creating a landing page is essential to increase traffic and conversion rates. Use plugins like SeedProd (from $31.60/year) or Beaver Builder (freemium) to build a landing page.

The DIY approach gives you control over your strategies and spending. If you own a small online business, begin by using free SEO and marketing tools. Once you have grown in traffic and revenue, upgrade to the premium tools for advanced features.

6. Maintenance

Maintenance is essential for sustaining the security and functionality of WordPress websites.

A poorly maintained website is vulnerable to security breaches, which puts sensitive information on your site at risk. To prevent this from happening and damaging your site’s reputation, you must perform regular site maintenance.

To calculate your own website maintenance costs, you should first decide whether you want to do it yourself or hire a website maintenance service.

Hiring a professional will take the workload off your shoulders, but it’s more expensive. That’s why most small websites prefer doing maintenance on their own. It’s a demanding task, but it can significantly reduce maintenance costs.

WordPress already comes with some useful maintenance features. You can set WordPress to automatically update its core software, plugins, and themes.

Regular website backups are also an essential maintenance task. Numerous plugins can automate your website backups, such as:

  • BackWPUp. A backup and restore plugin that has features like scheduled backups, database optimization, Dropbox, and multisite support. You can get its basic features for free or upgrade to a premium version, starting from $69/year.
  • UpdraftPlus. Another freemium plugin that lets you schedule backups and upload files to multiple storage options, including Google Drive. The plugin’s premium version starts from $70/year.
  • Jetpack Backup. This backup plugin also doubles as a security plugin depending on the subscription plan. Get daily backups and 10 GB of storage for $3.95/month.

In addition to software updates and backups, consider changing WordPress passwords, fixing 404 errors, clearing WordPress cache, and fixing broken links as part of your maintenance routine.

You can learn how to handle these tasks independently, but you might need to hire professionals to assist you. A site maintenance service provider like WebFX charge $200-$4,500/month.

Option 2: Use a Website Builder

The Zyro website builder homepage

A website builder lets you build a professional website without any coding knowledge. It usually comes with a drag-and-drop website editor that’s ideal for beginners.

To calculate how much it costs to build a website, you must choose a website builder and a suitable plan. The more features you need in a plan, the more money you’ll have to spend.

Plans for eCommerce websites are usually more expensive. They include online selling features such as payment gateways, order management, and multilanguage support.

Our website builder Zyro has plans starting at $2.90/month to $15.90/month for the Advanced Store plan. Choose a plan that fulfills your needs, whether creating a portfolio or a business website.

If you purchase any Zyro plan for at least a year, you will get 24/7 customer support, a free SSL certificate, and a free domain.

If you are still not sure if this is the best platform to build your website, here’s a quick rundown of the pros and cons of using a website builder:


  • Quick setup. All you need to do is sign up, choose a plan that fits your needs, and start building a website. There’s no need to buy a separate web hosting service.
  • Beginner-friendly. Website builders are designed to help everyone – including complete beginners – build a website. The drag-and-drop editor provides easy customization options, while the simple interface makes managing websites more accessible.


  • Limited flexibility. Unlike WordPress or other CMSs, you can’t install third-party software. Your options are limited to what the website builder offers.
  • Potentially costly in the long run. With website builders, you have a fixed recurring cost. There’s not much flexibility in deciding how much you want to spend in a specific period.

In the following sections, we’ll break down how much it costs to use a website builder in more detail:

1. Website Essentials

Website builders include a web hosting server with every plan, so you don’t have to independently purchase the service as you do with WordPress or custom websites.

The default domain name for a website builder usually includes the service provider’s brand. For example, on Zyro, the default domain name is

To use a custom domain name, purchase one from the website builder or independently register it on a third-party registrar and point it to your site.

Zyro offers a free domain for one year with any of its yearly plans. You will have to renew the domain name each year like any other website. Domain name renewal costs vary depending on the domain’s perceived value, but the average price is $10-$20/year.

You don’t have to worry about purchasing and renewing your SSL. The website builder takes care of SSL renewals, just like it does with web hosting services.

2. Website Design

Website design costs are nearly nonexistent when using a website builder.

With the purchase of any plan, you get a selection of pre-made templates for free. For instance, Zyro has 100+ templates for various purposes, including landing pages, eCommerce, and blogs. Zyro lets you use a template as it is or customize it to fit your brand better.

The drag-and-drop editor is a staple of website builders and is what makes them so attractive to beginners. You don’t need any coding knowledge to have creative control over your site elements.

Previews of website templates by Zyro

Unfortunately, unlike WordPress, you can’t install third-party templates. Your choices are limited to the templates provided by the website builder.

3. eCommerce Functionality

Almost every website builder offers dedicated eCommerce plans, allowing you to create a website for a small or medium-sized business.

eCommerce plans offer the necessary features to maintain a business website, like multiple payment gateways, order and inventory management, and shipping options.

The cost to create an eCommerce website using a website builder is included in the chosen plan’s price tag.

Zyro’s Online Store plan, priced at $8.90/month, is suitable for building a small business website selling up to 100 products. The Advanced Store plan, starting at $15.90/month, lets you sell up to 2,500 products and integrate your store with Amazon. Keep in mind that some website builders offer eCommerce features as paid add-ons. In this case, expect to pay an extra fee on top of your plan’s cost.

4. Plugins and Add-Ons

Website builders offer fewer options than WordPress when it comes to additional features. You can’t install add-ons from third-party sources, so you’re limited to what each platform has in its marketplace.

With Zyro, every website comes with five handy marketing integrations:

  • Google Tag Manager. Lets you manage all the tags on your website and monitor your visitors’ behavior.
  • Google Analytics. Provides in-depth information about your website’s traffic.
  • Facebook Messenger. Allows you to live chat with your visitors and continue the conversation even after they leave your website.
  • Facebook Pixel. Provides in-depth information and management tools for your Facebook ads.
  • Hotjar. Shows visual heat maps of your website, so you know which areas users interact with the most.

While Zyro offers these marketing add-ons for free, prices may vary on other platforms. On other website builders, you can purchase add-ons for around $10-$130/month.

5. Marketing and SEO

While a marketing strategy requires manual work, many aspects of SEO are related to how a website is built and structured.

Thankfully, many website builders are optimized for search engines from the get-go. For instance, website builders have various built-in configurations and tools to ensure better SEO performance.

For example, every website built on Zyro is optimized to improve page load speed and mobile responsiveness, which play prominent roles in SEO.

Zyro also has various built-in tools for maximizing SEO performance, including Google Analytics, Google Tag Manager, and the AI Writer. The AI Writer generates SEO-optimized, keyword-rich website content.

In addition to these tools, consider the costs of third-party marketing and SEO tools, such as:

  • Premium SEO tools Ahrefs (from $99/month), Mangools (from $29.90/month), or SEMrush (from $119.95/month).
  • Email marketing tools – to reduce your marketing costs, choose freemium platforms such as Mailchimp (upgrades starting at $11/month) and Moosend (upgrades starting at $9/month).
  • Affiliate marketing programs – you can start an affiliate program or join an affiliate network. Most platforms take commissions rather than charge fees.
  • Pay-per-click adsGoogle and Facebook charge an estimated cost of $2.69 per click and $3.77 per click, respectively. Alternatively, you can hire a professional marketer or SEO expert for around $40-$100/hour (freelancer) or $250/hour (agency).

6. Maintenance

The website maintenance cost is included in your plan’s fees. You don’t need to pay extra or perform additional tasks to maintain the site.

Option 3. Hire a Professional Web Developer

You might want to hire professionals if you need a unique, custom-built website. However, keep in mind that a custom website by a web developer is the most expensive option.

The website cost will depend on the professionals you hire. A web designer is responsible for the website’s look and feel, while a web developer codes that design into an actual, functional website.

Although web development and design are two separate disciplines, they can overlap. As such, some professionals are generalists – meaning they can execute tasks associated with website design and development. However, the majority are specialized in one field over the other.

On average, web developers work at an hourly rate of $61-80/hour. Custom website pricing can amount to around $5,000-$30,000, depending on the scope and difficulty of the project. If you have a specific budget, be upfront about it.

To help decide if hiring a web professional is the best option for you, here is a summary of its pros and cons:


  • No technical skills are required. If you hire a web developer and designer, you don’t have to learn website building. You can just receive the final product.
  • Custom-made websites. It is an excellent option for business owners who have a specific website idea in mind, especially if you can’t accomplish it with existing templates and add-ons.


  • Expensive. This method is significantly more costly than building a website by yourself using WordPress or a website builder.
  • High effort in the beginning. Finding a suitable hire requires a lot of time and research. You will need to search freelance marketplaces and interview candidates before finding a good fit.

To learn the estimated costs of hiring a professional to build a website, let’s break it down step by step.

1. Website Essentials

Some web developers may include hosting and domain name registration in their fees. However, we recommend that you acquire your web hosting and domain name independently for around $2-$7/year and $10-$20/year.

Acquiring web hosting and domain yourself will help avoid difficulties when encountering hosting or domain errors. Instead of going to the web developer first, you can immediately contact the hosting provider or domain registrar for help.

You also ensure that the domain name will be registered under your name instead of the web developer’s. It’s a way of making sure that you own every aspect of your website.

Finally, don’t forget to get an SSL. Usually, you’ll get a free SSL certificate with your web hosting plan, but you can also purchase it from a certificate authority for $8-1,000/year.

2. Website Design

Your web design costs will depend on how you want to create the design.

Unless you hire a generalist who can design and build a custom website, you should have a clear web design concept ready before approaching a web developer.

If you decide on hiring a web design agency, the design cost can reach $800 or more.

To reduce the web design cost, use the DIY approach. Although you’ll spend less money, it will demand more time and energy.

Create rough sketches on paper or use design software (e.g., Figma, Bootstrap Studio, or Google Web Designer) to visualize the website. There is usually a learning curve if you decide to go with design software. Many of them are paid products, as well.

Along with your ideas, include a detailed document explaining how you want the website to look and mention your budget. Elaborate on the site’s purpose, its pages, and the features you want to include.

Being honest and detailed about your needs will get the web developer to understand your vision clearly, resulting in a satisfactory custom website.

3. eCommerce Functionality

A custom eCommerce website is more complex than a regular custom site. Expect to pay a higher cost to get eCommerce features like payment getaways, shipping, stock and tax management, and email marketing solutions.

Generally, developing a custom eCommerce site costs around $500-$10,000 or more, depending on its scale and complexity.

4. Plugins and Add-Ons

If your web developer builds your site on a content management system (CMS) like WordPress, Joomla, or Drupal, you might need plugins, add-ons, or extensions to expand your site’s functionality.

Depending on your agreement with the web developer, you might get premium plugins or add-ons included in the web development cost.

If not, you will have to purchase them yourself. Premium WordPress plugins cost around $49-$199/year each.

5. Marketing and SEO

Once your custom website is ready, focus on the site’s traffic and business conversion rates. You have two main options: research marketing and SEO strategies yourself or hire experts to do them for you.

The DIY approach is excellent if you want to save money, but it requires considerable time and effort. It’s good to ask your web developer to include ready-to-use marketing and SEO tools into the total cost. This way, you won’t need to spend extra money on tools.

If your contract with the web developer doesn’t include installing marketing and SEO tools, add them to your planned budget. SEO tools, email marketing tools, affiliate marketing programs, and pay-per-click ads are some of the items that may add to your total website development cost.

If you prefer focusing on other aspects of your business, hiring a freelancer or an agency providing web development services can cost around $40-$250/hour.

6. Maintenance

If your web developer doesn’t provide regular maintenance services, hire a site maintenance provider for about $200-$4,500/month.

Suppose your website is built on a CMS like WordPress. In that case, reduce your website maintenance cost by doing some – if not all – maintenance tasks by yourself.

WordPress makes it easy for you to update its related software automatically. There are also tons of free and paid security and backup plugins available.

How Much Does It Cost to Build a Website in 2022?

You’ve learned to estimate how much a website costs using three different approaches.

Let’s look at the estimated website development prices for each method discussed earlier. Remember that these price ranges apply to small to medium-sized business websites. If you’re planning to build a large and complex website, expect to spend more.


  • Website essentials:
    • Web hosting: $3-$70/month
    • Domain name: $10-$20/year
    • SSL certificate: $0-$1,000/year
  • Website design:
    • Themes: $0-$100/license
    • WordPress developer or designer (optional): $75/hour
  • eCommerce functionality:
    • $20-$100/month or more, depending on the scale
  • Plugins and add-ons:
    • $0-$199/year per plugin
  • Marketing and SEO:
    • Freelance professional or agency: $40-$250/hour
    • SEO: $0-$120/month
    • Email marketing: $0-$100/month
    • Social media marketing: $0-$100/month
    • Affiliate marketing: $100-$500/month
    • PPC ads: ~$2.69/click (Google) or ~$3.77/click (Facebook)
    • Landing page: $0-$40/year
  • Maintenance:
    • Website maintenance service: $200-$4,500/month
    • DIY: $0-$100/year

Website Builder (Zyro)

  • Website essentials:
    • Subscription fee: $2.90-$15.90/month
    • Web hosting: $0 (included)
    • Domain name: $10-20/year
    • SSL certificate: $0 (included)
  • Website design:
    • Templates: $0 (included)
  • eCommerce functionality:
    • Included with Online Store ($8.90/month) and Advanced Store ($15.90/month) plans
  • Plugins and add-ons:
    • Integrations: $0 (included)
  • Marketing and SEO:
    • Freelance professional or agency: $40-$250/hour
    • SEO: $0-$120/month
    • Email marketing: $0-$100/month
    • Social media marketing: $0-$100/month
    • Affiliate marketing: $100-$500/month
    • PPC ads: ~$2.69/click (Google) or ~$3.77/click (Facebook)
    • Landing page: $0 (included)
  • Maintenance:
    • $0 (included)

Web Developer

  • Website essentials:
    • Web development fee: $61-80/hour
    • Web hosting: $2-$70/month
    • Domain name: $10-$20/year
    • SSL certificate: $0-$1,000/year
  • Website design:
    • Custom design (optional): from $300-$800 or more
  • eCommerce functionality:
    • For $500-$10,000 or more, depending on the scale and complexity
  • Plugins and add-ons:
    • $0-$199/year per plugin or included in the web development fee
  • Marketing and SEO:
    • Freelance professional or agency: $40-$250/hour
    • SEO: $0-$120/month
    • Email marketing: $0-$100/month
    • Social media marketing: $0-$100/month
    • Affiliate marketing: $100-$500/month
    • PPC ads: ~$2.69/click (Google) or ~$3.77/click (Facebook)
    • Landing page: $0-$40/year or included with the developer fee
  • Maintenance:
    • Website maintenance service: $200-$4,500/month

Additional Tips for Calculating Your Website Budget

There’s no wrong way to make a website. The best choice is the one that fits your needs and budget the most.

Hopefully, you’ve decided which website building option you’ll go with. If you’re still unsure, ask yourself the following questions:

  • How much are you willing to spend? If you’re building a simple website, go with a website builder or WordPress. A custom-built website by a web developer can be costly, so it’s more recommended for a large business. If you prefer to have complete control over your budget, go with WordPress.
  • How much effort are you willing to put in? WordPress arguably requires the most effort, from website development to maintenance. Alternatively, a website builder is simpler to use, and you don’t need to worry about maintenance. Finally, hiring a web developer requires effort during the hiring process. Once that’s done, all you have to do is wait for the final product.
  • Are you comfortable with learning technical skills? WordPress and some custom-built websites require some level of technical expertise to operate. You may need to include the additional costs of hiring a developer or an IT expert if you can’t do it yourself. But with a website builder, you don’t need any technical knowledge to build a website.
  • How much do you value flexibility? WordPress is the best platform for people who want complete control over their site and use third-party themes and plugins. A website builder is a less flexible system since you can only apply templates and add-ons that the platform already provides. Lastly, hiring a professional gives you the specific website you want and flexibility over your site if they use WordPress or other CMSs.

Tips on How to Reduce Website Development Costs

We have answered how much it costs to build a website on different platforms. But before you start building, consider reducing any unwanted expenses. Here are some helpful tips to lower website development costs:

  • Avoid hiring a professional unless necessary. If you encounter problems with your site, try to troubleshoot it yourself. Rather than going to an IT expert, try reading tutorials or contacting your web host first. The same goes for web designers. Unless you need a fully custom design, installing a premium theme is more cost-effective.
  • Prefer long-term investments. Get quality hosting, themes, and plugins. Low-cost products are attractive at first, but many can cause issues in the future and adding your expenses. It’s better to invest in good quality products and services to avoid extra costs later.
  • Remember the primary purpose of your site. Avoid getting caught up with unnecessary expenses. When in doubt, return to your website’s primary goal. Prioritize your money for strategies and tools that fulfill that purpose. For example, if you own an online store, prioritize having an easy-to-use and functional payment system instead of worrying too much about how your online store looks.

Remember that money is not the only cost of creating a website. Consider your time and effort when calculating the overall costs of your website.

For some people, investing more money in exchange for less work is preferred. In contrast, others don’t mind working more if they can lower their website cost on paper. Whichever option you choose, it should be the one you’re most comfortable with.


So, how much does a website cost? To find out, you must know your options for building a website. In this article, we’ve broken down the cost of building a website using WordPress, a website builder, or by hiring a professional.

Each option caters to different needs, budgets, and purposes. We hope that you’ve found the most suitable choice for you.

Good luck and we wish you success in building your site. If you have any questions or suggestions, feel free to leave us a comment.

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The author

Hasna Avni

Hasna is a Content Writer at Hostinger. With passion and knowledge in tech and digital marketing, she hopes to help people solve their problems and succeed. When not writing, she enjoys live music and overanalyzing movies.